Support Center - Irving

The Seller Growth Manager - MakerPlace is responsible for growth of the MakerPlace seller base across new seller acquisition, existing seller engagement/success, and seller content. The role creates a series of programmatic business development and sales go-to-market processes and metrics to ensure MakerPlace adds new sellers, helps existing sellers increase GMV, and educates sellers on the MakerPlace platform. Responsibilities include developing and deploying programmatic email campaigns, maximizing scaled seller adoption for MakerPlace’s premium plan, increasing Michaels componentry purchases from MakerPlace sellers, and leading the planning and creation of feature-release based seller communications, content, and FAQs.

Seller Acquisition

Develop a playbook to programmatically acquire new sellers and help them be successful on the platformIdentify, drive, and refine effective value propositions across email campaigns and other communication channels to bring thousands of new sellers to the platformLeverage Salesforce to track and analyze seller acquisition

Seller Engagement

Strategize and develop the process to maximize scaled seller plan adoption for MakerPlace’s premium planOwn and lead incremental Michaels componentry purchases from MakerPlace sellers across seller plan, B2B, and print/frame on demandCreate a seller feedback loop to help improve the MakerPlace platformLeverage Salesforce to track and analyze seller engagement

Seller Content

Lead the planning and creation of feature-release based seller communications, content, and FAQsSchedule updates, workflows, processes, refreshes, and features to tell a cohesive story to sellersPartner across stakeholder teams to deliver impactful contentEnsure the content is engaging and aligned with the brand voice, tone, and seller target audienceEnsure accuracy and consistency across the Seller Support Center, optimized for SEO

Other duties as assigned, including leading ad hoc projects as requested by leadership

Preferred Education/Experience

Bachelor’s Degree in marketing, business, math, finance, economics or related field requiredMBA preferred or commensurate work experience

Minimum Type of Experience Required

4-7+ years of experience in technology and/or ecommerce marketing, business development, or sales2-3+ years of Marketplace ecommerce experienceProficient with ecommerce, ecommerce marketplaces, and ecommerce services and softwareExpertise in defining and driving business development, and product/program management frameworks & methodologiesExperience in pulling data and ability to use data to drive decision-makingThorough understanding of desktop, mweb, and app technologies, including SalesforceExperience using reporting tools (SQL, Looker, etc)Proficient in Microsoft Office, Excel, and PowerPoint or equivalent Google Suite applicationsAbility to think creatively, strategically and technicallyStrong oral and written communication and interpersonal skills

Other

Must be competent in Microsoft suite, including executive level presentationsExperience in using web analytics tools

Applicants in the U.S. must satisfy federal, state, and local legal requirements of the job.

At The Michaels Companies Inc, our purpose is to fuel the joy of creativity. As the leading creative destination in North America, we operate over 1,300 stores in 49 states and Canada and online at Michaels.com and Michaels.ca. The Michaels Companies, Inc. also owns Artistree, a manufacturer of custom and specialty framing merchandise, and MakerPlace by Michaels, a dedicated handmade goods marketplace. Founded in 1973 and headquartered in Irving, Texas, Michaels is the best place for all things creative. For more information, please visit www.michaels.com

At Michaels, we prioritize the wellbeing of our teams by providing robust benefits for both full-time and part-time Team Members. Our benefits include health insurance (medical, dental, and vision), paid time off, tuition assistance, generous employee discounts, and much more. For more information, visit mikbenefits.com.

Michaels is an Equal Opportunity Employer. We are here for all Team Members and all customers to create, innovate and be better together.

Michaels is committed to the full inclusion of all qualified individuals. In keeping with this commitment, Michaels will assure that people with disabilities are provided reasonable accommodations. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the job, and/or to receive all other benefits and privileges of employment, please contact Customer Care at 1-800-642-4235 (1800-MICHAEL).

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