SBM Fabric Care - Global Category - Reckitt Comercial City: São Paulo **We are Reckitt** Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege. **​Global Category​** Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society. With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams. With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive. **About the role** This position is responsible for owning Innovation & Comms for Vanish in Latin America: Supports the development of the strategic 3yr plan and GSM with diagnostics and analysis. Support the development and validation of key innovation initiatives. Lead large scale project and work closely with functional teams to deliver projects until launch. Partner with lead market for the development of creative idea and core creative assets for all activations ensuring full funnel requirements/ sufficiency with receiver markets. Partner with lead market for the development of full toolkits to IMEX for localization. **Your responsibilities** **Overall** + Key partner with cross-functional teams to ensure delivery of innovation on time and to quality. + Lead partner for the Design and Shopper teams. + Partnership with Lead Market​ and Creative AOR to deliver Creative & Comms work. + Lead partner with the I&A consumer insights to fuel our Creative & Comms. + Lead partner for Markets on Creative & Comms related topics. + Key partner for the CAP teams in the delivery of Innovation​. **Innovation** + Align Innovation Priorities across Categories and Key CMUs via CSCs. + Develop Concepts for Existing and New Products in line with innovation priorities. + Set Product, Packaging, Claim, and Pricing Strategy for all innovation. + Oversee Innovation Development and Stage-gate Approvals through to IP. + Ensure Sustainability full embedded in all our innovations, sufficient to deliver category targets. Support I&A Validation - Reco and execute all consumer requirements (incl budgets) and action accordingly across multi markets (with I&A) Development of Master pack designs for EPDs and NPDs. **Comms Planning & Development** + Define Activation Roadmap and Timing to enable Area/Market targets + Lead with Comms Planning team the GLA, including ROI and GSM recommendation + Drive recommendation on Support Model by Market considering local requirements + Lead the development of Creative Idea, Core Creative Assets and core communication for all Activations (TVC/Video, KV / In-store / Digital /ecomm Templates & others TBD by project) ensuring full funnel requirements/ sufficiency with receiver markets + Co-lead the I&A qualification requirements and action accordingly across multi-markets **Comms Deployment** + Provide Activation Toolkits (Innovation / BDIs) tailored by market cluster / Job to be Done. MMR like process to collect feedback, finding supplier, creating POSM catalogue for markets to order. Localization done by Markets. + Deploy Master Asset toolkit to markets for localization (Comms & Design) **Org. and Talent** + Active leader within the Global CGO team – exciting all teams and wider org. on the power of our brands. **Strategy &** **Base Business Continuity** + Supports the development of the strategic 3yr plan and GSM with diagnostics and analysis. + Supports masterplans per region to deliver sufficiency of innovation to deliver growth targets. + Drive the Productivity pipeline on product and packaging (GM Enhancement programs) from ideation to implementation + Maintenance of base formulations and claims with respect to changing regulations or guidelines **The experience we're looking for** + **Marketing experience** : must be able to demonstrate outstanding marketing skills developed within the FMCG environment, including experience on the brand or the broader category + Experience in growing brands and categories. + Experience with performance marketing and how to drive sustainable growth. + **Innovation Experience** : must be able to demonstrate strong skills in innovation development and delivery + Idea generation and validation + Project delivery + Cross-organisation leadership + **Brand Equity and Creative & Comms Experience** : must be able to demonstrate Brand Equity and Creative & Comms skills developed within the FMCG environment + Experience in managing iconic brands. Experience in Creative & Comms development and execution. **The skills for success** Qualificações/Atributos Pessoais: + Strong leadership skills, outstanding presentation and communication skills + Strong commercial acumen and analytical skills + Ability to work in a matrix organization (CDO, MX, Sales, Key Lead Markets, Agencies) – strong interpersonal skills, dealing with multiple stakeholders across different functions and levels of expertise + Entrepreneurial and able to work autonomously + Strong sense of urgency and achievement + Resilient and able to respond under pressure + Leadership qualities in impacting, contributing and challenging brand equity, and creative and comms + Ability to influence and collaborate with markets with varying levels of portfolio and brand maturity The business language in Reckitt is English, therefore fluency in English is essential. Fluency in Spanish is advantageous. **What we offer** With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy. **Equality** We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law. **Job Segment:** Counseling, Nutrition, Healthcare