**Introduction** A career in IBM Consulting is rooted by long-term relationships and close collaboration with clients across the globe. You'll work with visionaries across multiple industries to improve the hybrid cloud and AI journey for the most innovative and valuable companies in the world. Your ability to accelerate impact and make meaningful change for your clients is enabled by our strategic partner ecosystem and our robust technology platforms across the IBM portfolio; including Software and Red Hat. Curiosity and a constant quest for knowledge serve as the foundation to success in IBM Consulting. In your role, you'll be encouraged to challenge the norm, investigate ideas outside of your role, and come up with creative solutions resulting in ground breaking impact for a wide network of clients. Our culture of evolution and empathy centers on long-term career growth and development opportunities in an environment that embraces your unique skills and experience. **Your role and responsibilities** Senior consultant with expertise in Salesforce's Marketing Cloud tool, responsible for designing the days for each campaign, setting checkpoints, and making adjustments based on the results obtained. **Required technical and professional expertise** * Automation and advanced segmentation to personalize the customer experience. * Improved email deliverability (IP warming, SPF, DKIM, DMARC). * Metrics analysis and reporting with Marketing Cloud Intelligence (Datorama). * Compliance with regulations such as GDPR and CCPA. **Preferred technical and professional experience** * Mail Studio: Email creation and personalization with AMPScript and Dynamic Content. * Journey Builder: Customer journey automation based on data and triggers. * Automation Studio: Process scheduling such as data import, segmentation, and sending. * Data Extensions & SQL: Creation and management of relational databases within SFMC. * Contact Builder: Data modeling and relationships between data extensions. * Cloud Pages & Landing Pages: Creation of web pages and forms with HTML, CSS, and AMPScript. * Mobile Studio: Configuration of SMS and push notifications. * Advertising Studio: Social media integrations and custom audiences. IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.