Department: Marketing Automation
Level: Mid to SeniorAbout the RoleWe’re looking for a Marketing Automation Specialist with deep expertise in Salesforce Marketing Cloud, passionate about orchestrating multi-channel customer engagement and marketing excellence. Based on site at our Budapest office, you will play a central role in designing, building, and optimizing marketing automation initiatives across email, SMS, push, and advertising, while working closely with CRM, MarTech, and Product teams to deliver measurable impact at scale.
This is a strategic, hands-on role where your deep knowledge of cross-channel marketing automation and data-driven personalization will help shape the future of our customer experience globally.Key ResponsibilitiesDesign, build, and optimize multi-channel marketing journeys using Salesforce Marketing Cloud tools including Journey Builder, Email Studio, Mobile Studio, Advertising Studio, and Automation StudioDevelop and manage complex audience segmentation, trigger-based nurturing campaigns, and personalized content strategiesLeverage AMPscript, SQL, and API integrations to dynamically tailor customer interactionsCollaborate with Marketing, CRM, and Data teams to align campaign strategies with business objectives and lifecycle stagesImplement, manage, and continuously improve data workflows connecting Marketing Cloud with CRM platforms, CDPs, and external data sourcesStay current on marketing automation trends, AI/Einstein features, and platform innovations and advocate for their application within our marketing strategyEnsure cross-channel orchestration best practices, including compliance with GDPR and CAN-SPAM, responsive design, and high deliverabilitySupport campaign analytics, performance reporting, and ongoing optimization based on behavioral insightsContribute to internal documentation, process improvements, and training sessions to elevate marketing operations maturitySkills RequiredBachelor’s degree in Computer Science, Information Systems, or related field (or equivalent experience)3–5+ years of hands-on experience working with Salesforce Marketing Cloud in a professional settingStrong command of cross-channel marketing automation, beyond email, including SMS, mobile push, advertising, and web personalizationProficient in SQL, AMPscript, and data manipulation across Marketing Cloud platformsSolid understanding of CRM principles, customer lifecycle marketing, and behavioral-based campaign designExperience with integrating Marketing Cloud with external systems via APIs or connectorsEagerness to stay up to date with Technology trends, continuously learn, and push the boundaries of what marketing automation can deliverExperience using task and project management tools such as Jira to manage workflow, track progress, and collaborate across teamsCollaborative mindset and ability to work effectively across cross-functional teams in Marketing, Data, and ProductPreferred QualificationsSalesforce Marketing Cloud Email Specialist Certification or equivalent (or willingness to complete within 6 months)Experience with Einstein AI, Marketing Cloud Connect, or similar AI-driven content or prediction tools.Familiarity with CDPs and how to activate data for marketing automationExposure to Agile methodologies, Git, or CI/CD deployment practices is a plusUnderstanding of marketing attribution, profile scoring models, or campaign measurement frameworksWhat We OfferA collaborative, data-driven, and forward-thinking environment where innovation is encouragedThe opportunity to work on high-impact global campaigns that reach millions of usersAccess to continuous learning and professional developmentA competitive salary, Relocation support and benefits packagePlease note: we're trying to build a great company culture and a cohesive office, which means that this is an in-office opportunity.
About EF Education First
At EF we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs—focused on language, travel, cultural exchange, and academics—turn dreams into international opportunities.
When you join EF, you join a multicultural and diverse community working across more than 600 schools and offices in 50 countries, all with one shared mission of opening the world through education. Whoever you are, whatever you are passionate about—we welcome you and want you to bring that to work every day. EF is proud to be an equal opportunity employer and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, caste, parental status, identity, experience and everything else that makes you unique.
Founded in Sweden in 1965, EF has schools and offices around the world, including hubs in Boston, London, Mexico City, São Paulo, Shanghai, Stockholm, Zürich, and more. Learn more at https://www.ef.com.
EF is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults. All positions are subject to a criminal background and/or reference checks, as applicable.