Overview The Martech Functional Lead will engage with the business, lead functional scope gathering/analysis for campaigns, transition scope to the development team and validate deliverables within Salesforce to confirm alignment with requirements. Responsibilities Gather requirements for full life cycle of 1P data collection, email/messaging, segmentation and social activation. Steer/Attend important functional meetings with Business and project teams. Analyze requirements and clarify any questions with the business Document requirements in a format understandable by the development team. Keep track of all the campaigns progress and follow up on open items with Agency/Business Discuss and understand SFMC input mechanisms with the business campaign marketing agency - SFTP/API Align file formats to be imported from a source system into campaign platforms. Ensure the dev team follows encryption mechanisms to securely load in the tech platform from an external agency. Define test scenarios and perform quality assurance Help document, and maintain processes, report on common sources of issues or questions, and make recommendations to the Project team. Communicate key insights and findings to the Project team. Qualifications Bachelor’s degree in IT, Computer Science or equivalent with 12+ years of IT experience, 5+ years as a business analyst. Thorough knowledge of the Business analysis process At least one+ year of experience with SFMC, and understanding of core email marketing and automation concepts. Well-versed with Agile methodologies and processes. Attention to detail and experience in gathering requirements. Ability and desire to work with a high degree of independence and ownership in a geographically distributed team consisting of other developers. Excellent written and verbal communication skills