Salesforce CRM Marketing Automation Developer **General Information** Req # WD00083680 Career area: Information Technology Country/Region: Malaysia State: Wilayah Persekutuan Kuala Lumpur City: Kuala Lumpur Date: Wednesday, June 11, 2025 Working time: Full-time **Additional Locations** : * Malaysia **Why Work at Lenovo** We are Lenovo. We do what we say. We own what we do. We WOW our customers. Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY). This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com , and read about the latest news via ourStoryHub (https://news.lenovo.com/) . **Description and Requirements** **Job Description: Developer – CRM Marketing Automation** **Role Overview:** As a Marketing Automation Developer, you will lead the design, development, and deployment of sophisticated cross-channel marketing campaigns across modern marketing automation platforms. You will collaborate with business users and internal teams to build scalable, data-driven solutions leveraging the latest in automation, segmentation, personalization, and campaign orchestration technologies. **Key Responsibilities:** **Job Summary:** Designs and executes solutions on enterprise-grade Marketing Automation platforms such as Salesforce Marketing Cloud, Adobe Campaign, Oracle Eloqua, Braze, Iterable, or similar, with integrated Customer Data Platforms (CDPs) to drive personalized, omnichannel customer engagement. **You will:** + Partner with business stakeholders to translate marketing strategies into technically sound campaign solutions. + Develop and launch complex, automated, cross-channel campaigns (email, SMS, push notifications, etc.). + Translate business objectives into actionable data flows and campaign logic, utilizing available marketing automation and CDP tools. + Design and document campaign workflows using segmentation, personalization, and automation capabilities of leading platforms. + Provide platform-agnostic best practice recommendations to improve campaign performance and deliverability. + Leverage CDPs (e.g., Salesforce Data Cloud, Segment, Tealium, mParticle) for unified customer profiles and real-time personalization. + Utilize SQL, scripting languages (AMPscript, JavaScript, etc.), and automation tools to prepare, transform, and manage campaign data. + Build and manage data imports/exports, segmentation queries, file transfers, and audience targeting processes. + Create and personalize emails using HTML and dynamic scripting based on customer attributes and behaviors. + Define journey triggers and logic using available entry sources such as APIs, data extensions, real-time events, and lists/audiences. + Ensure cross-platform compatibility in email rendering across major providers (e.g., Gmail, Outlook, Apple Mail). + Work independently and collaboratively to ensure high-quality campaign delivery and client satisfaction. **Complexity of Work:** + Requires strong analytical and problem-solving skills with the ability to work independently. + Involves close collaboration with marketers, engineers, data analysts, and stakeholders across departments. + Demands attention to detail, excellent communication, and a proactive approach to troubleshooting and optimization. **You bring:** + 5-7 years of experience in marketing automation with platforms such as Salesforce Marketing Cloud, Adobe Campaign, Oracle Eloqua, Braze, Iterable, or similar. + At least 3 year of hands-on experience with Customer Data Platforms (e.g., Salesforce Data Cloud, Segment, Tealium, Adobe Real-Time CDP, etc.). + Strong proficiency in SQL for data manipulation and segmentation. + Experience working with dynamic scripting languages (e.g., AMPscript, JavaScript). + Familiarity with campaign lifecycle, automation processes, and real-time audience management. + HTML/CSS expertise for email development and troubleshooting rendering issues. + Ability to manage multiple projects, meet deadlines, and work cross-functionally in a fast-paced environment. + Certification(s) in relevant platforms (e.g., Salesforce Marketing Cloud Admin, Consultant, or Email Specialist, or equivalents for other platforms) strongly preferred. \#LPS **Additional Locations** : * Malaysia * Malaysia