At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world

This Position reports to:

Channel Manager
 

ABB is seeking a dynamic Sales Specialist to join our team. The ideal candidate will be responsible for selling
and promoting ABB products, focusing on maintaining, increasing, and developing new business in the
appropriate markets.

Key Responsibilities:

Sales Activities (80%):

Engage with end-users to create demand for ABB products.Develop and implement sales strategies for new and existing productsIdentify and develop new accounts and market opportunities.Collaborate with architects, engineers, OEMs, developers, and constructors to develop product specifications

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​Channel Partner Engagement (20%):

Service, promote, sell, educate, communicate, and travel with channel partners.Plan and organize sales calls and strategies.Attend industry functions and in-company meetings.
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Duties:

Create Demand: 

Understand distributor, commercial/residential, consultant, contractor, OEM, and communications markets.Develop sales strategies for introducing new products and promoting existing ones.Identify new opportunities in growing market segments.

Build Channel Partner Relationships:

Evaluate ABB inventory semi-annually.Promote new products and organize counter displays and mini trade shows.Expand product offerings and shelf space. Conduct sales meetings and product demonstrations.Communicate ABB terms, policies, and mutual opportunities.

Competitive Strategy:

Maintain and increase market share.Track competitive activities and protect key products.

Marketing Tactics:

Understand account potential and growth trends.Evaluate ABB's market share and competitors' share.Maintain contact with electrical inspection authorities.Participate in local industry associations.

Professional Selling Skills:

Understand ABB's market-driven philosophy and corporate policies.Know product uses, benefits, and demonstration techniques.Manage time effectively, qualify accounts, identify decision-makers, address objections, and close sales.Maintain professional appearance and organized materials.  

ABB values the dedication, commitment, and expertise of our employees. As an Employment Equity Employer, we believe in an inclusive and diverse workforce. We are committed to ensuring that our policies and practices align with the Employment Equity Program, aiming for a workforce that is truly representative of the four designated groups:

Women

Indigenous peoples

Members of visible minorities

Persons with disabilities

ABB is dedicated to providing reasonable accommodation for applicants with disabilities and encourages candidates to self-identify during the application process.