We are seeking an energetic and disciplined sales driver to lead our local sales team and drive digital sales and new business. You will be crucial in the strategy and direction of WLAX/WEUX, surrounded by scenic beauty, diverse attractions and first-class hospitality. Positioned alongside the Mississippi River, La Crosse is the largest city on Wisconsin's western border and boasts a vibrant business district, noteworthy views, hiking and biking, delicious cuisine, live music and more.

This management position will lead a dynamic team of Account Executives and will work in tandem with other key department heads to innovate and boldly transform our business in today’s rapidly evolving media landscape. If you are digital advertising expert who wants to lead a fast-paced sales team, while living in one of the most beautiful places in the Midwest, and are excited about the opportunity to revolutionize our business while fostering a culture of positivity and accountability, we want to talk to you!

The Sales Manager is responsible for leading the day to day operations of the Sales department, including development of new business and achievement of revenue goals across Broadcast and Digital Platforms. This position will be based out our La Crosse office.

Provides leadership for the broadcast/digital sales teamsMakes decisions regarding hiring, evaluation, promotion and termination of employeesDevelops and executes sales strategies which result in exceeding revenue targets in local, new business and digital revenueDrives new business developmentManages inventory and revenue forecastingManages recruitment, training, evaluation, and development of sales professionalsPrepares budgets and approves budget expendituresManages Accounts ReceivableDevelops and cultivates client relationships alongside Account ExecutivesPerforms other duties as assigned

 Requirements & Skills:

Bachelor's degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experienceMinimum three-five years of media sales experienceFluency in EnglishExcellent communication skills, both oral and writtenValid driver's license with an acceptable driving recordExperience guiding, directing and motivating personnel, including setting and monitoring performance standardsExperience establishing long-range objectives and specifying the strategies and actions to achieve themAbility to identify the developmental needs of others and to coach, mentor or otherwise help others to improve their knowledge or skillsProficiency with computers, telephones, copiers, scanners, and other office equipmentExperience with Wide Orbit Traffic, Strata, Matrix, and comScore is preferred