Job Description:

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day.

Being a Great Place to Work is core to how we drive Responsible Growth. This includes our commitment to being an inclusive workplace, attracting and developing exceptional talent, supporting our teammates’ physical, emotional, and financial wellness, recognizing and rewarding performance, and how we make an impact in the communities we serve.

Bank of America is committed to an in-office culture with specific requirements for office-based attendance and which allows for an appropriate level of flexibility for our teammates and businesses based on role-specific considerations.

At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us!
 

Job Description:
This job is responsible for providing analytical product sales support. Key responsibilities include conducting product and market research, providing updates and reports on performance, and participating in the development of testing criteria for new products. Job expectations include driving collaboration between product, sales, and client relationship teams to package, market, and position leading solutions that address client challenges.

We’re looking for a motivated and detail-oriented Campaign Manager to join our Specialized Product Sales Team to help drive our strategic Sales Initiatives. This is an exciting opportunity for someone early in their career to gain hands-on experience in digital marketing, campaign execution, and cross-functional collaboration.

Responsibilities:

Supports the management of client engagements and reviews, account management, complex deals, and/or emerging solution opportunities with clients to grow market share through deal support

Assists banking line partners in understanding treasury management, product risk, and ensuring applicable policies are applied through the sales cycle

Supports the strategy and tactical execution of segment initiatives across all major Lines of Business, driving collaboration between product, sales, and client relationship teams

Participates in the identification and development of responses to emerging product trends, competitive strategies, and market gaps

Provides updates and reports on sales performance, as well as following up with customers and business partners as needed

Drives collaboration between product, sales, and client relationship teams to package, market, and position leading solutions that address the challenges clients face and grow market share through client calling and deal support

Fosters ongoing customer service relationships and resolves client problems as needed

Support the execution of digital sales campaigns from start to finish

Manage campaign logistics including (but not limited to): target list management and coordination, email template creation, landing page and lead generation form setup and tracking

Collaborate with internal stakeholders and external partners (as suitable) to ensure campaign alignment

Monitor campaign performance and assist with engagement reporting and optimization

Support Salesforce Marketing Cloud (SFMC) functions and troubleshoot issues

Maintain campaign calendars and support scheduling needs.

Required Qualifications

1 or more years of experience in marketing, digital campaigns, or project coordination

Strong organizational skills and attention to detail

Excellent written and verbal communication

Eagerness to learn and grow in a fast-paced environment

Desired Qualifications

Bachelor’s degree in marketing, Communications, Business, or related field

Familiarity with marketing automation platforms (e.g., Salesforce Marketing Cloud, HubSpot, Marketo) is a plus

Project management experience

Skills:

Adaptability

Analytical Thinking

Customer and Client Focus

Written Communications

Client Experience Branding

Client Solutions Advisory

Oral Communications

Presentation Skills

Account Management

Business Acumen

Market Analysis

Mentoring

Shift:

Hours Per Week: