Sales Enablement Manager
Vertafore
$65,000 - $85,000 + Bonus Vertafore is a leading technology company whose innovative software solution are advancing the insurance industry. Our suite of products provides solutions to our customers that help them better manage their business, boost their productivity and efficiencies, and lower costs while strengthening relationships. Our mission is to move InsurTech forward by putting people at the heart of the industry. We are leading the way with product innovation, technology partnerships, and focusing on customer success. Our fast-paced and collaborative environment inspires us to create, think, and challenge each other in ways that make our solutions and our teams better. We are headquartered in Denver, Colorado, with offices across the U.S., Canada, and India. The Sales Enablement Manager is responsible for maximizing the effectiveness of Vertafore sales organization teams through the development, delivery and management of professional sales content, messaging and tools. This person will work with many stakeholders at all levels across the Vertafore organization. They will create, maintain and execute content, knowledge and materials that ensure Vertafore achieves and exceeds revenue performance on all selling teams. As a key contributor to the Sales Enablement team, the Sales Enablement Manager is also responsible for professionally packaging the content and leading the roll out & training to the appropriate teams. They will engage and consult with strategic leaders across the organization and will be a critical contributor to the success of the organization. Essential job functions included but are not limited to the following: Facilitate sales discovery assessments (industry trends, differentiators, competitors, objections, business challenges), as a consultant for internal resources to determine content needs based on sales approach and product strategy. Lead the design, development and implementation of best-in-class sales content to maximize the effectiveness of specific initiatives. Create, execute and drive adoption of contemporary sales tools (e.g. insights, sales messaging, battle cards, talk tracks, scripts, presentations and training modules) designed to achieve revenue growth, new customer acquisition, and customer retention objectives for the sales organization. Package sales tools and content to establish strong adoption and ensure consistent utilization Engage with leadership from sales, marketing, revenue operations, product, support and services teams to ensure sales are properly enabled with knowledge and content from respective groups Lead the creation of monthly and quarterly sales & marketing presentations through engagement with sales & marketing senior leadership Collaborate & design sales motion materials including specific talk tracks and presentation materials Create & maintain a centralized resource repository for sales to improve ongoing performance and minimize ramp time for new sellers. Outreach and engage with customers & prospects in order to understand buying process and ensure sales team has necessary skills and intelligence Train Sales team on best use of sales enablement materials. Manage the sales enablement content repository and ensure that all information is easily and readily accessible at point of need. Gather feedback from the Sales and Sales Leadership teams on a regular basis to constantly improve enablement tools Coordinate with Sales Leadership to define and execute pipeline growth plans. Act as sales champion across the business to ensure that the right programs, tools and content are developed to support Account Management and Sales teams Lead cross-functional internal team meetings to manage status of deliverables and share feedback. Support other core sales enablement functions and content creation specific to sales enablement Drive the adoption of core sales methodology and value based selling to optimize sales forecasting accuracy and improve sales win ratios Define, track, and analyze key performance metrics related to sales enablement initiatives, and use data-driven insights to refine and optimize programs. Design & Create multimedia learning & training materials to improve knowledge in sales organization Create engaging and interactive training materials, presentations, and resources that cater to different learning styles and levels of experience. Own the processes related to broader sales enablement functions such as product launch coverage, content creation & distribution and tools & technology Leverage sales analytics to identify gaps in the sales organization and create programs to improve seller productivity and performance
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