Sales Director_ETAS
Bosch
Company Description
The Sales Director is responsible for defining the organization’s long-term sales strategy, driving revenue growth across all Solution Fields, and aligning sales initiatives with corporate objectives. This role requires cross-functional leadership to optimize resources, pricing, and channel policies.
Job DescriptionKey Responsibilities
Strategic Vision & Market LeadershipOversee the entire sales department (regional teams, account managers, support functions) with sales accountability.Define and execute a 3–5-year sales strategy for solution fields , including market positioning, pricing models, and expansion plans. Aligned with OEM/Tier1 E/E architecture evolution (e.g., centralized compute, SDV adoption).Drive solution field transformation by identifying gaps in legacy toolchains and advocating for market share increasingIndustry Influence & Ecosystem BuildingAllocate budgets and resources; negotiate high-value partnerships with distributors or key clients.Collaborate with marketing/product teams to design go-to-market strategies.
Team ManagementBuild and mentor a cross-functional solutions team (pre-sales, FAEs) to address complex client needsEstablish performance metrics, compensation structures, and sales processes.QualificationsBachelor's degree or above, majoring in automotive engineering, automation, software engineering, marketing or related fields;10+ years in automotive software sales, with deep expertise in AUTOSAR (AP/CP), SOA protocols (SOME/IP, DDS), and toolchains (Vector, ETAS, EB).Strategic mindset with expertise in market analysis and competitive intelligence.Stay ahead of industry trends (e.g., SDV, SOA architecture) to pioneer business innovation.Experienced in analyzing competitive landscapes and formulate differentiated strategies to outperform rivals.Proven ability to engage C-suite executives with deep knowledge of automotive decision chains.Skilled in establishing long-term trust via technical workshops, industry summits, and strategic dialogues.Capable of identifying client pain points and delivering customized value propositions.
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