The Sales Director plays a key strategic role in driving revenue growth, leading and developing the sales team, and identifying new business opportunities. In a fast-growing environment, this position combines commercial leadership with a strong focus on business development, customer expansion, and scalable sales execution. The Sales Director collaborates closely with senior leadership to ensure sales strategies align with broader company goals.

General Responsibilities
• Responsible for the revenue generation
• Directs sales and local sales administration resources
• Oversees the training, development, and on-going motivation of local sales team
• Directs the annual plan, quarterly updates, and long range planning processes
• Oversees organization reports and biweekly highlights
• Creates and implements sales structure
• Responsible for sales organization with regard to account strategies, tactics, and management contacts
• Oversees priorities and bonus outcomes for the sales team to ensure closure of key programs create training plans for each sales team to handle the dynamic nature of the market and counter the increasing array of purchasing tactics employed

Experience / Qualifications
• A university degree required (i.e. Bachelors degree) or equivalent relevant work experience
• Ability to lead, coach, and develop team members
• Holds self and others accountable to achieving goals and standards
• Ability to work in a fast-paced environment to handle multiple competing tasks and demands
• Strong communication skills; oral, written and presentation
• Strong organization, planning and time management skills to achieve results
• Strong personal and professional ethical values and integrity
• Proficient in Microsoft Office programs (Outlook, Word, PowerPoint, and Excel)
• Strong interpersonal & collaboration skills to work effectively with all levels of the organization including suppliers and/or external customers

Identify and pursue new business to opportunities in existing markets

Build and maintain strong relationships with key prospects, strategic accounts, and industry influencers

Lead, coach, and inspire the sales team to deliver on targets and growth plans

Build a high-performance culture with clear roles and coaching framework

Act as a key liaison between sales, marketing, product, engineering and customer success

Provide market feedback to influence product development, pricing, and positioning

Ensure end-to-end alignment across the product lifecycle

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