**Job Description :** About us With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future. Join us to create a career worth celebrating. About the Function: Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year. We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential. About the team: About the role: A Sales Area Manager at Diageo is a role focused on leading and developing a sales team within a specific geographic area, ensuring the achievement of sales targets and driving business growth. This position involves managing and executing investment plans across various channels, as well as identifying and capitalizing on sales opportunities. Role Responsibilities: Sales Target Achievement:Responsible for meeting or exceeding sales volume, share, distribution, and rate of sale targets within their designated area. Team Leadership and Development:Leading and developing a team of sales representatives, providing coaching, training, and performance management. Channel Management:Overseeing the planning and execution of investment plans across all relevant sales channels (e.g., on-premise, off-premise, etc.). Relationship Building:Establishing and maintaining strong relationships with key customers and stakeholders within the area. Market Analysis:Monitoring market trends, competitor activity, and sales performance to identify opportunities and challenges. Strategic Planning:Contributing to the development and implementation of sales strategies and plans for the area. Performance Reporting:Tracking and reporting on sales performance, providing regular updates to management. Innovation and Efficiency:Exploring new ways to optimize sales processes, leverage technology, and improve overall efficiency. Experience / skills required: Sales Experience: Significant experience in sales, ideally within the alcoholic beverage industry or a similar fast-moving consumer goods (FMCG) environment. Leadership Skills: Proven ability to lead, motivate, and develop a sales team. Communication and Interpersonal Skills: Excellent communication and interpersonal skills for building relationships with customers and internal stakeholders. Analytical Skills: Strong analytical skills for interpreting sales data and market trends. Strategic Thinking: Ability to contribute to the development and implementation of sales strategies. Market Knowledge: Understanding of the local market dynamics and competitive landscape. Digital Literacy: Familiarity with digital tools and technologies used in sales and marketing. Flexible Working Statement: Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one. Rewards & Benefits Statement: We recognize and value performance, offering our people a highly competitive Rewards and Benefits package including: Diversity statement: Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world. Feel inspired? Then this may be the opportunity for you. If you require a reasonable adjustment, please ensure that you capture this information when you submit your application **Worker Type :** Regular **Primary Location:** Bogota - IMC **Additional Locations :** **Job Posting Start Date :** 2025-07-26 With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential. **DRINKiQ** What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)