Overview This role is at the heart of PepsiCo's Personalization @Scale agenda, responsible for designing, integrating, deploying, and sustaining sector-wide core capabilities that power Consumer Engagement. The role is a key contributor to the evolution of the S&T digital transformation and delivery process. Collaborate with Marketing teams across Global, Sector, and BUs, ensuring alignment on personalization strategies and digital transformation initiatives. Work closely with internal and external partners to deliver best-in-class consumer experiences, leveraging lift-and-shift capabilities to optimize timing, costs, and resources. Lead change management efforts to drive the adoption of consumer engagement technologies at scale. Oversee the seamless roll-out and implementation of the JOY platform, ensuring operational excellence. Develop and execute a scalable expansion roadmap for 2026, ensuring future-proofed Consumer Engagement capabilities. Continuously enhance UX/UI to create seamless, engaging, and high-impact consumer experiences. This role offers a unique opportunity to be at the forefront of PepsiCo’s digital transformation, shaping the future of consumer engagement and personalization. If you're passionate about MarTech, data-driven marketing, and delivering scalable, consumer-centric capabilities, we’d love to hear from you! Responsibilities Owns the delivery and maintenance of all MarTech products within the Consumer Engagement space across Europe. Leads the Joy platform from a tech-standpoint, overseeing scoping, development, and enhancement of features, ongoing maintenance, campaign launches, and team onboarding. Drives Agile execution, optimizing velocity, value, and time-to-market when launching new initiatives. Engages key stakeholders to define scalable, reusable solutions, maximizing efficiency across markets. Collaborates with internal teams and external partners, ensuring effective resource management and compliance with standard processes. Oversees quarterly service reviews and leads contract renegotiations with Procurement for agency partnerships. Manages project financials, tracking expenses, and ensuring budget alignment through accurate forecasting. Supports MarTech architecture development in collaboration with Enterprise Architecture, ensuring adherence to internal guidelines. Challenges the status quo, fostering innovation by introducing disruptive technologies and creative problem-solving. Brings an outside-in perspective, leveraging best-in-class industry practices and translating them into actionable proposals for PepsiCo. Qualifications 5+ years of experience in operational project delivery, with strong expertise in business, technology, digital, and data. Deep understanding of digital and data trends and technology applications, particularly in MarTech and AdTech. Proven track record of delivering high-impact projects in complex environments, using both Agile and Waterfall methodologies. Strong business relationship management skills, serving as a trusted technology advisor for P@S teams. Excellent leadership and collaboration abilities, fostering teamwork across different time zones and diverse cultural backgrounds. Skilled in technical and business documentation, with the ability to communicate complex concepts effectively through persuasive presentations. Strong problem-solving and analytical skills, capable of generating actionable insights and identifying growth opportunities. Preferred experience in Loyalty, Web, Social, and Mobile apps. Background in service management is a plus. Proficient in written and spoken English.