The Market & Competitive Insights Analyst plays a pivotal role in shaping Hertz’s pricing and strategic direction by delivering high-impact competitive intelligence. This role is tailored for someone who thrives on uncovering how competitors behave, how markets shift, and how external forces, from travel trends to new entrants, affect demand. In the fast-paced car rental industry, where pricing is dynamic and customer expectations evolve rapidly, this analyst will dig deep into pricing curves, market share movements, and forward-looking indicators to expose actionable insights.

The ideal candidate is equal parts investigator and storyteller able to translate complex data into clear, strategic recommendations that help Hertz stay ahead of the curve. Your insights will directly shape pricing strategies, influence executive decision-making, and help Hertz maintain a competitive edge in a rapidly evolving mobility landscape. This is a role where no two days are the same you’ll be constantly challenged with new questions, new data, and new market dynamics. This role is critical to ensuring Hertz remains, agile, informed and proactive in responding to market dynamics ultimately driving smarter decisions and strong business performance. 

The starting salary for this opening is $65,000

What You’ll Do:

Competitive Intelligence & Market Monitoring: Track competitor activity including pricing strategies, product launches, promotional tactics, and market entries to identify threats, opportunities, and shifts in positioning. Pricing & Sensitivity Analysis: Analyze pricing curves, positioning, and price spreads across markets to detect competitor behavior and assess customer price sensitivity between comparable offerings. Market Share & Demand Indicators: Monitor market share trends and forward-looking demand signals (e.g., macroeconomic shifts, travel news, industry developments) to anticipate changes in performance and customer behavior. Insight Development & Reporting: Investigate new data sources and translate complex findings into clear, actionable insights through dashboards, reports, and presentations for senior leadership and cross-functional teams. This includes a strong understanding of relational databases, table structures, and the ability to dissect large datasets to identify relevant metrics and trends. The analyst should be able to query and join complex tables, recognizing how data relationships impact reporting accuracy. A critical component of this role is integrating anomaly detection into all analyses proactively identifying unexpected shifts in competitor behavior, pricing patterns, or market dynamics, and surfacing these insights in a timely, digestible format. Data Quality Assurance: Conduct rigorous QA on data inputs and outputs to ensure insights are accurate, consistent, and reliable. Own the integrity of our insights by identifying unusual data patterns, validating whether they reflect real market behavior or data issues, and applying both automated and manual QA techniques.  Cross-Functional Collaboration: Partner with teams across Revenue Management, Sales, Fleet, Operations, and Marketing to integrate insights into pricing, planning, and strategic initiatives.

What We’re Looking For:

Bachelor’s degree in Business, Economics, Data Analytics, Statistics, or a related field required. Experience in a competitive intelligence, pricing, or business analytics role, preferably within travel, transportation, mobility, or other industries with dynamic pricing, high seasonality, or asset utilization (e.g., hospitality, airlines, automotive) preferred Hands-on experience with data visualization tools such as Tableau and Power BI to build dashboards and communicate insights Experience in Microsoft Suite Hands-on SQL experience requires knowledge of SQL for querying large datasets; experience with Databricks or similar cloud-based analytics platforms is a strong plus Strong analytical and critical thinking skills with the ability to interpret complex data and identify actionable insights Demonstrated ability to track competitor movement, interpret market signals, and connect external news to internal performance trends—with a focus on identifying where the business is heading and how to respond Strong attention to detail and a commitment to data accuracy, integrity, and quality assurance, paired with the ability to communicate insights clearly, collaborate cross-functionally, and operate as a self-starter with a curious mindset in a fast-paced, evolving environment

What You’ll Get:

Up to 40% off the base rate of any standard Hertz Rental    Paid Time Off Medical, Dental & Vision plan options Retirement programs, including 401(k) employer matching Paid Parental Leave & Adoption Assistance Employee Assistance Program for employees & family Educational Reimbursement & Discounts Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness Perks & Discounts –Theme Park Tickets, Gym Discounts & more