General Information Req # WD00084441 Career area: Marketing Country/Region: India State: Haryana City: Gurgaon Date: Tuesday, August 5, 2025 Working time: Full-time Additional Locations:  * India - Haryāna - Gurgaon * India - Haryāna - Gurgaon Why Work at Lenovo We are Lenovo. We do what we say. We own what we do. We WOW our customers. 
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This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub. Description and Requirements

Job Title: Retail Marketing Manager

Location: Gurgaon
Reports to: Marketing Head – Motorola India

Role Overview:

We are seeking a driven and detail-oriented Retail Marketing Manager to lead in-store visibility, fixture development, and brand presentation across General Trade and Modern Trade outlets. This role is critical in ensuring a strong & consistent retail presence through high-impact visibility, quality fixtures, and periodic audits to maintain brand excellence at the point of sale.

Key Responsibilities:

1. Visibility Planning & Execution:

Own and implement the visibility roadmap across GT & MT, aligned with product launches and seasonal campaigns.Execute deployment of in-store visibility across priority outlets.Ensure campaign consistency and message clarity across all in-store communication.

2. Fixture Design, Rollout & Maintenance:

Conceptualize and develop modular, aesthetic, and functional fixtures for smartphones and ecosystem products.Lead coordination with design agencies and fabrication partners for production and installation.Create and manage a fixture maintenance plan to ensure long-term retail hygiene and brand integrity.

3. Visibility Audit & Compliance:

Design and implement structured visibility audits to track deployment accuracy, branding compliance, and fixture upkeep.Use internal teams, third-party agencies, or app-based tools to capture real-time retail execution data.Identify gaps and drive corrective actions with sales teams and vendor partners.Prepare monthly visibility scorecards and dashboards for leadership reviews.

4. Cross-Functional & Vendor Collaboration:

Work closely with regional sales teams, ops teams and brand teams for cohesive retail execution.Manage vendor contracts, rate cards, PO processing, and ensure on-ground SLAs are met.Oversee budgeting and cost optimization across visibility initiatives.

5. Innovation & Benchmarking:

Explore new visibility formats, retail tech (AR displays, motion sensors), and sustainable branding materials.Benchmark against competition and continuously evolve the brand’s in-store identity.

Key Requirements:

8–12 years of experience in retail marketing, visual merchandising, or trade marketing in smartphones, electronics, or FMCG.In-depth knowledge of POSM design, fabrication, GT/MT retail environments, and compliance frameworks.Strong project management, vendor handling, and cross-functional collaboration skills.Proficiency in Excel, PowerPoint.Willingness to travel to markets for audits and execution checks.

Preferred Attributes:

A keen eye for detail and visual aesthetics.Ability to balance creativity with operational discipline.Experience managing high-scale nationwide deployments.#Moto #Motorola Additional Locations:  * India - Haryāna - Gurgaon * India - Haryāna - Gurgaon * India * India - Haryāna * India - Haryāna - Gurgaon , * India - Haryāna - Gurgaon
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