Job Description :

Job Title: Reserve Accounts Manager

About the Function:

Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.

We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.

About the role:

The Diageo sales vision is to become the best performing most trusted and respected consumer products company in the world and in every market we operate. Our goal is to be ‘winning at the moment of choice’, winning big and beating the competition. This along with putting the consumer at the heart of everything we do, will deliver sustained, mutual growth for our brands, categories, customers and partners. The Reserve Accounts Manager role is essential in delivering this vision with specific focus to the Diageo range of Luxury (Reserve) brands in the Kenyan market.

To ensure we win in market, now and in the future, Diageo needs inspired, motivated and equipped commercial managers capable of exceeding the goals asked of them.

Role Responsibilities:

This is a customer facing role first and foremost, interacting, negotiating, selling, and jointly planning with customers in developing successful partnerships and business plans.A crucial part of the role will be spearheading the transformation of the Kenya Reserve team to become the best FMCG Account team in Africa. As such, setting high commercial standards whilst showing strong leadership are both vital.The role is accountable for delivering vs. the commercial agenda within the account channel. It is critical to the success of Diageo’ desire to develop world class account management, leading to the creation of the no. 1 FMCG Key Account team in Kenya. It is also accountable for interpreting and bringing to life the sales and marketing strategy in a simple and powerful way. Integral to the role is the ability to ensure executional excellence at outlet level across all regions by driving priority brand activities through developing deep and effective activations within the customer base.Driving the customers’ perspective within Diageo is of great importance, leading to improvements in the development, planning and implementation of the company's brand plans, objectives and strategies.Critical to the success of this role is the ability to work with other functions (commercial, marketing, supply chain, OTC, distribution,) to ensure there is focus on delivering a cohesive business working toward one goal.

Experience / skills required:

Relevant bachelor’s degree5–8 years’ experience gained across commercial and other functions – cross functional experience an advantage.Exposure across different channels and different levels of customer sophistication (e.g. National Accounts, Key Accounts and Field Sales)Track record of success in highly demanding sales organizations (FMCG) and in alcoholic beveragesStrong knowledge & demonstrated delivery in challenging trading environments, understanding of channel, pricing, negotiations, and strategy development.Exposure resolving numerous conflict-filled situations.Negotiation and conflict resolution with powerful customers

Customer Engagement

Own, develop and drive the relationships and commercial agenda with customers – this is a customer facing role.Develop customer management capability.Deliver breakthrough business performance within their account base.

Account Management

Identify persuasion initiative, outlet priorities and drive implementation.

People Management

Set clear goals, track performance and provide timely feedback to ensure delivery against commercial objectives.Build team capability through structured coaching, mentoring and exposure to best practice in account management.Foster a culture of inclusivity, collaboration and accountability within the team.

Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one. 

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you. 

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Worker Type :

Regular

Primary Location:

KBL

Additional Locations :

Job Posting Start Date :

2025-09-10