**Description** **You Lead the Way. We’ve Got Your Back.** At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express. **How will you make an impact in this role?** The Digital Performance Analyst is a role dedicated to supporting the operational execution of acquisition campaigns in digital channels, by generating campaign IDs, source codes, creatives assets, assisting on quality assurance processes and monitoring performance across the process By executing campaigns in the proper manner, the channel under his/her/they scope will achieve targets consistently to generate revenue for the company. **Responsibilities:** * Lead Qualification: Database & CRM Management: Maintain an accurate and organized database of leads and track all interactions within the company's CRM system. * Support performance marketing campaigns across paid media channels. * Assist in UX/UI testing and optimization efforts. * Monitor lead generation metrics and report performance. * Collaborate with tele-sales to ensure lead quality and conversion. * Maintain dashboards and assist in data analysis. * Create and manage engaging digital content based on SEO and SEM strategies, such as ad copies and website content. * Management control of sales codes and URLs **Minimum Qualifications** * Bachelor’s degree in marketing, Business, or related field. * Proficiency in Google Analytics and Excel. * Knowledge of SEM, SEO, and social media platforms for performance. * Basic understanding of UX/UI principles. * Experience with CRM tools and lead management systems. * 2 years of relevant experience preferred * Intermediate proficiency in English **Qualifications** We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include: + Competitive base salaries + Bonus incentives + Support for financial-well-being and retirement. + Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location) + Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need. + Generous paid parental leave policies (depending on your location) + Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) + Free and confidential counseling support through our Healthy Minds program + Career development and training opportunities Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations. **Job:** Sales **Primary Location:** Mexico-Mexico City-Mexico City **Schedule** Full-time **Req ID:** 25016242