**Overview** The Regional Strategy Director for Asia/SEA is a pivotal leadership role responsible for driving strategic excellence across Asia/SEA on the OneMars team. Acting as a connector between global strategic intent and local execution, this individual will partner closely with Segment Leads and Planning Teams to shape future-facing brand strategies, build scalable frameworks, and drive multi-market cohesion. This role is integral to elevating the strategic backbone of OneMars Asia/SEA, governing performance benchmarking, codifying best practices, and ensuring consistent alignment with Mars’ global vision— while enabling creative and media integration at the campaign and annual planning level. **Responsibilities** **Regional Strategic Blueprinting** + Partner with AMEA Segment Leads to co-develop regional strategic blueprints, including frameworks for: + Connected Identity (e.g., Growth Cohorts) + Category Entry Points + Brand Experience Architecture + Integrated Intelligence-led Content Strategies + Align with global strategy to localize and implement brand frameworks across regional markets while honoring local nuances. **Multi-Market Planning & Growth Identification** + Lead regional multi-market planning efforts across Asia/SEA. + Identify white space and growth opportunities, leveraging data and insights to inform prioritization. + Harmonize regional campaign execution when scale efficiencies apply. **Strategic Governance & Best Practices** + Govern the strategic backbone through codified processes, benchmark tracking, and knowledge sharing using Marcel and other internal systems. + Ensure fidelity to global standards while providing room for regional innovation. **Creative & Media Integration** + Serve as a strategic bridge between media and creative teams, ensuring alignment between media strategies and creative development. + Contribute to the development of strategic inputs for creative briefs and campaign planning. + Co-lead or support annual brand planning and campaign briefings with local teams and creative/media partners. **Cross-Functional & Cross-Market Collaboration** + Collaborate closely with Planning Teams, Segment Leads, and Orchestration Lead to embed strategy into operational workflows. + Actively support cross-agency collaboration, ensuring integrated delivery across PESO channels and capability teams. **Stakeholder Engagement & Global Alignment** + Partner with global strategy and business leads to maintain strategic consistency and vertical alignment across the Mars ecosystem. + Facilitate knowledge flow between global, regional, and local stakeholders, creating an environment of co-creation and continuous improvement. **Qualifications** + 10+ years of experience in marketing, brand strategy, integrated communications, or regional planning roles, with 5+ years in senior APAC/SEA strategic leadership. + Strong capability in both upstream strategic thinking and downstream operational execution. + Proven experience leading multi-market brand and communication strategies, preferably in the FMCG or consumer brand category. + Familiarity with Connected ID, audience frameworks, brand architecture, and digital media strategy. + Strong experience in integrated agency environments (creative + media) and managing PESObased strategic campaigns. + Adept at navigating matrixed organizations with multiple stakeholders and priorities. + Highly collaborative, with a proactive, solutions-first mindset and the ability to synthesize complexity into compelling strategies. + Excellent written and verbal communication skills, with proven experience presenting strategies to C-suite clients and global stakeholders. + Deep cultural fluency and agility in working across diverse markets and organizational structures. **Additional information** + Generous leave entitlements, including birthday leave, rest day and family care leave. + Office closure for World Mental Health Day 10th October. + Additional Company closure for all 4 major festive Celebrations + Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care. + Life and personal accident insurance and group hospitalization and surgery. + A hybrid working schedule and with Friday disconnects. + Rest Relax & Recharge - office closure last week of December every year. + Phone Allowance