Regional Segment Marketing Manager HVS

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Region Segment Strategy

Define, nurture and deploy the segment mid-term (1 to 3 years) tactical strategyAdapt the LB SAVE (Solution, Access, Value, Experience) model into an action plan for the targeted segmentLocalize the tactics based on your target persona (s) Prioritize the portfolio of solutionsCollaborate to the building of the Region Distribution on where to play and how to win in line with the LB Access StrategyCollaborate to the building of the Region pricing strategy to extract and maximize the value while maintaining competitiveness.Lead the customer relationship management: capture, nurture, valorization, conversion, retention (customer Life-time value) supported by the Region Engagement Team.Oversee and contribute to content adaptation for your segment needs including  Refine the segment customer journey, identify its key moments of truth (insights) and provide information back to LB for possible evolution  Ensure the forecast and supply is aligned with the Region business ambitions (customer and market evolution, product lifecycle, etc.)Coordinate and prioritize ad-hoc projects and dedicated budgetAnalyze potential partnership opportunities in line with the segment & Brand characteristics  Drive and monitor the segment business growth and performance (market/financial (P&L)) leveraging the entire G2M plan in line with the LB KPIsEstablish and own the segment business review for Region steering committees and LB/Region G2M reviews, leveraging all type of market data and insights, providing corrective action plans at regional and LB levels

KEY EXPERIENCE IN:

Doing different types of analysis (market, competitor, financial, products)Monitoring businessesBuilding action plansManaging project, product launches, eventsWorking in marketing functions

COMPETENCIES:

Achievement Orientation - 4

Branding - 3

Customer Value Mgt - 3

Data Collection & Processing - 3

Digital Marketing - 1

Impact & Influence - 4

Revenue & Profitability - 3

Product & Technical Knowledge - 3

Teamwork & Collaboration - 3

Entrepreneurship - 2

LANGUAGES REQUIRED:

Spanish - Business Professional

English - Business Professional