The Regional Rice Leads (RRLs) will be responsible for developing the hybrid rice market and capturing business growth in both the general trade and government tender markets within their respective regions.

Accountabilities

Market Development:Develop and implement strategies to expand the hybrid rice market in the assigned regionIdentify and capitalize on new business opportunitiesConduct market research and analysis to inform strategic decisionsBusiness Growth:Set and achieve sales targets for hybrid rice products in both general trade and government tender marketsDevelop and maintain strong relationships with key stakeholders, including distributors, retailers, and government agenciesMonitor and report on market trends, competitor activities, and customer needsGovernment Tender Management:Identify and pursue government tender opportunities for hybrid riceProactively working with local government units, regional agricultural offices, and other rice industry stakeholders to enhance Syngenta’s participation in public hybrid rice programs.Monitor the entire tender process from identification to executionChannel Management:Develop and manage a network of distributors and retailers in the assigned regionEnsure proper product positioning and visibility in the marketImplement trade marketing initiatives to drive salesFarmer Engagement:Organize and conduct farmer meetings, field demonstrations, and training sessions driving adoption and customer loyaltyEducate farmers on the benefits of hybrid rice and best agronomic practicesGather feedback from farmers to support product development and marketing strategiesTeam Leadership:Lead and motivate 3rd party Field PromotersSet clear objectives and performance metrics for 3rd party counterpartProvide coaching and support to enhance team performanceReporting and Analysis:Prepare regular reports on sales performance, market trends, and competitive landscapeAnalyze data to identify areas for improvement and growth opportunitiesContribute to the development of regional and national sales and marketing strategies
Company Description

Syngenta Seeds is one of the world’s largest developers and producers of seed for farmers, commercial growers, retailers and small seed companies. Syngenta seeds improve the quality and yields of crops. High-quality seeds ensure better and more productive crops, which is why farmers invest in them. Advanced seeds help mitigate risks such as disease and drought and allow farmers to grow food using less land, less water and fewer inputs.

Syngenta Seeds brings farmers more vigorous, stronger, resistant plants, including innovative hybrid varieties and biotech crops that can thrive even in challenging growing conditions.

Syngenta Seeds is headquartered in the United States.

Qualifications
Bachelor's degree in Agriculture, Agribusiness, or related fieldMinimum 3 years of experience in agricultural sales or marketing, preferably in the rice sectorGood understanding of the Philippine rice marketProven track record in achieving sales targets and market share growthExcellent communication, inter-personal and negotiation skillsProficiency in analysis and report writingFluency in English and relevant local languages
Additional Information

In Syngenta we recognize that diversity and inclusion is important to our business.  We embrace the unique perspective and capabilities of our employees, which will help us continue to drive innovation and achieve our business goals. Our culture enables us to create an environment of involvement, respect and connection with the communities where we operate - benefitting individual employees and the company.