Regional Marketing & Education Associate Manager
Danaher
Job Responsibilities:
Regional Product Promotion Strategy Development & Execution:
Responsible for developing regional IVD product marketing strategies, integrating clinical needs and market trends, and driving the implementation of strategic product promotion plans.Participate in developing the company's overall marketing and promotion strategies, including academic promotion, product training, and marketing events.Academic Promotion & Key Opinion Leader (KOL) Management:
Responsible for planning and executing academic promotion activities for key departments in the region, such as Laboratory Medicine, Emergency, Cardiology, Nephrology, and Oncology, including organizing Multi-Disciplinary Team (MDT) academic seminars, product training sessions, etc., to enhance brand influence.Establish and maintain a resource pool of laboratory and clinical experts in the region, maintain good communication with clinical experts, and enhance product recognition in clinical settings.Sales Team Collaboration & Support:
Collaborate closely with the sales team, providing market intelligence, product knowledge, and academic support to assist in achieving sales targets.Participate in the development and execution of sales plans, assist the sales team with customer acquisition and retention, and improve customer satisfaction and loyalty.Market Analysis & Information Gathering:
Regularly collect and analyze regional market dynamics, competitor information, and customer needs, prepare market analysis reports to support company decision-making.Track industry development trends and propose product optimization suggestions based on clinical needs.Project Management & Cross-Departmental Collaboration:
Participate in strategic product promotion projects, coordinating with Marketing, Sales, Service, and other departments to ensure smooth project progress.Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.
For more information, visit www.danaher.com.
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