Job Duties : To plan, lead and deploy the brand engagement activations for the LAMP, nightlife channels including festivals, plug-ins & weekly activations for the respective region. The role is accountable for all LAS facing program management with a strong focus on identifying Marquee events, increasing the contracted outlets base and building strong brand equity in these channels.

 

 Identify strategic collaboration opportunities to drive incremental awareness, engagement and action collectively for Marquee events and outlets in respective regions.Build strong collaborations and partnerships with activation and event organizers in the nightlife space to open access for the brand engagement and showcase // manage competitive intensity and ensure presence in key festivals that fit with the brand image of Marlboro for India. Continuously upgrade the LAMPs distribution given the dynamic nature of LAMP environment. Activate premium LAMPs in key cities, and develop programs customized to enhance brand imagery.Work closely with agency partners to build creative concepts that help position brand and deliver success on campaigns/events in line with new emerging trends in the channel/category.Work closely with Regional BE Managers across respective regions to ensure smooth execution of program deliverables. This includes monitoring of activation agency on all facets of program execution such as recruitment and training of employees, stock availability, availability of engagement tools etc. for LAMP universe.Ensure key company and competitor activities are accurate and all relevant stakeholders are informed regarding the current market activity in a timely manner. Optimize and review allocated budget & ensure good control of all CE related expenses & resources for efficiency to achieve maximum return on investment for your region. Timely monitoring and tracking payments to LAMP vendor with accurate POP check and timely GR.Ensure all programs and activities are conducted in full compliance with local regulations and C4 policy. Ensure programs carried out are fully approved by legal and CA teams prior to in market execution. Submit timely and complete BMR submissions for regular approvals of programs by legal and management.