Guararema, São Paulo, Brazil
10 hours ago
RBS Performance & Cat Mgmt D&A Lead

Job Description:

Pet Nutrition (PN) is the most vibrant category in the FMCG sector. As we work to transform this exciting category, a new program, Digital First, has been mobilized by the Mars Pet Nutrition (PN) leadership team. Digital First places pet parents at the center of all we do, while digitalizing a wide range of business process areas, and creating future fit capabilities to achieve ambitious targets in top line growth, earnings, and user centricity.

Digitizing at scale across Demand & Supply is one of the key focus areas for Digital First. The agenda requires you to demonstrate significant thought leadership, quality decision making, deep technical know-how, and an ability to navigate complex business challenges while building and leading a team of world class data and analytics leaders.

Within the framework of Digital First, a new position has been established to develop and scale Data & Analytics (D&A) products to unlock RBS/dCom potential in Mars: RBS Performance and Category Management Lead. Reporting to the RBS D&A, Global Director, PN Growth, the person in this role will also be accountable to the Global RBS Product Owner and will be an integral member of the PN RBS product leadership team. This role operates on a global scale and collaborates closely with PN business team members across all departments.

What will be your key responsibilities?

Spearhead the D&A delivery of a comprehensive product strategy for RBS Performance & Category Management, aligned with PN overall growth vision, priorities and goals

Partner with business product owner to deliver RBS D&A capabilities to drive Performance & Category Management capabilities within Mars PN, and as a result, fulfil annual Growth, Market Share and other commitments

Partner with global and regional Connected Commerce / dCom, Sales, Marketing teams on the use of RBS D&A products to collaboratively transform our collective capabilities and maturity, and drive a culture of data driven, informed decision-making 

Collaborate with cross-functional teams to design and implement analytics solutions that scale and are aligned with product objectives set out in the roadmap

Ensure product adoption by supporting launch across OEs and facilitating change with OEs

Develop and implement a comprehensive data strategy ensuring effective collection, storage, and utilization of relevant data. Contribute to the development of a sound data foundation for all growth initiatives.

Be laser focused on value creation and exceptional adoption of created capabilities to deliver impact/ results through routine or advanced analytics, identifying opportunities for efficiency improvements

Lead and contribute to the digital agenda in the connected commerce team to support the holistic dCom Transformation (beyond RBS)

Engage with internal and external stakeholders, ensuring alignment between D&A initiatives and business objectives

Lead a high performing D&A team, direct /dotted, and partner with other resources, fostering collaboration and skill development

Define and track key performance indicators (KPIs) to assess product success and impact

Effectively communicate data concepts to non-technical stakeholders and provide training to product teams.

Identify and mitigate data-related risks, ensuring compliance with data privacy regulations, and with agreed governance practices for data accuracy, interoperability, integrity and security of our data assets

What are we looking for?

Bachelor’s degree in Management, Business Administration, Engineering, Mathematics, and related field. Advanced degree preferred

Strong experience in data and analytics for CPG industry; delivering D&A capabilities in digital commerce, digital marketing and consumer behavior  

Proven track record of leading teams to develop and implement data and analytics solutions to drive business value. Understanding of dComm, sales, marketing and media domains is a must.

Experience in delivery management of analytical products, including strength in business -to-science translation to enable partnering with Product Teams in bringing analytics products to life at scale

Proven ability to integrate data-driven insights into processes and decision-making.

Strong story-telling skills with ability to educate non-digitally savvy leadership & staff, working across multiple levels. Executive stakeholder communications experience is a plus.

Proven track record to get things done in a matrixed organization – including the ability to influence without authority

Experience in building and managing high-performing data and analytics teams is a must.

Experience in managing relationships with external data vendors and analytics service providers.

Demonstrated project management skills with the ability to manage multiple priorities in a fast-paced environment.

CPG and Retailer knowledge, including knowledge of, and experience using key external third-party data sources including, first-party data, and Associates surveys

What can you expect from Mars?

Work with diverse and talented Associates, all guided by the Five Principles.

Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.

Best-in-class learning and development support from day one, including access to our in-house Mars University.

An industry competitive salary and benefits package, including company bonus.

#TBDDT

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

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