Job Objective

 

Design, implement and manage the Regional Commercial Infrastructure for the Plant Based Business Unit, leveraging novel Business Models, balancing internal and external resources, sequencing sales channels, and developing a deep understanding of the current and potential customers to define the best way to deliver the Plant Based solutions. Responsible for satisfying customers needs and grow Plant Based revenues & profits

 

Main Responsibilities

 

1. Develop Regional Commercial Strategy to grow Plant Based Business Unit according to the business guidelines such as Gross Profit, Point of Sale Rotation and Net Funding among others

2. Understand and implement the optimal commercial strategy for every channel related to the Plant Based Category

3. Understand and lead the Category Management process to leverage main sales drivers for the Plant-Based category

4. Identify and define the best "road to market" for every solution according to the consumer's journey

5. Define and implement distribution channel sequence and sales strategy for each of them

6. Lead RACU tests implementation with customers in coordination with Plant Based R&D and MKT teams and Sigma's functional areas

7. Define and manage Revenue Management strategy (particularly on trade spend, price & discounts) in collaboration with Sigma's Core teams

8. Design and manage trade marketing strategy to get shoppers' attention

9. Identify and manage execution in targeted touchpoints within the point of sale

10. Support Sigma's Key Account Managers negotiations (exhibitions, promotions, inclusions and POS activities) with the most important customers in the Region

11. Participate in and support the training and mentoring of newly hired regional Champion counterparts.

 

Your profile

Advanced English Proficiency Availability to travel domestically Resilience Leadership skills Negotiating skills

 

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