REPORTING RELATIONSHIPS/SUPERVISORY RESPONSIBILITIES

Reports to Associate Vice President, Strategic Communications. The position has no direct reports.

POSITION SUMMARY

Public Relations Specialist is a highly motivated public relations professional who will work diligently to identify and pitch interesting ProMedica stories that inform and demonstrate how we help to improve health and well-being. This professional will be responsible for cultivating cooperative relationships to encourage media coverage that supports our mission, goals, and objectives.

ACCOUNTABILITIES

*All duties listed below are essential unless noted otherwise*

1. Work with a diverse, cross-functional team to identify stories about clinical excellence, patient experience, well-being, health care technology, community impact, events, thought leadership, and more.

2. Establish and maintain cooperative relationships with members of the media, community partners, and other influencers as appropriate.

3. Respond to media information requests and coordinate necessary interviews promptly.

4. Manage clients and projects, creating public relations content, including press releases, media advisories, articles, and talking points.

5. Monitor national news for trending health and well-being topics to generate media pitch ideas proactively.

6. Gather background information and develop creative and effective written/verbal media pitches.

7. Assist with issues management and crisis communications.

8. Prepare reports and newsletters.

9. Other duties as assigned.