Location(s):

Croatia

City/Cities:

Zagreb

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

July 5, 2025

Shift:

Job Description Summary:

Job Summary

PACS Director Adria`s core job responsibility is to execute the Europe Operating Unit's (OU) overall strategic direction in Adria through local public affairs, communications, and sustainability initiatives. Due to the unique system structure, PACS Director Adria will also be able to provide full and independent operational support to the local team.

The key objectives for this role are to:

Enhance and protect the reputation of our Company and Brands in Adria, including potential reputation impacts across EuropeWork with the bottler (Coca-Cola Hellenic Adria) Corporate Affairs and Sustainability team to ensure system business plans are aligned and effectiveDevelop and manage customer-focused community and sustainability projects within the Operating Unit Europe strategic framework Support all key business & brand initiatives where communication might be of added value for the success of the local businessManage Incident Management & Crisis Resolution (IMCR) cases in Adria in partnership with Coca-Cola Hellenic

Public affairs and stakeholder engagement:

Act as a lead representative of the company in Adria to further the system’s interest through the establishment of effective government and industry relations and building strong relationships and golden triangle partnerships with key opinion leaders/businessesMaintain franchise leadership through alignment on stakeholder outreach and goalsProvide strategic advice to the business on the potential impact of business decisions on the relationships with the Government and other KOLs.

Corporate and category reputation management:

Lead initiatives that foster grassroots connection through Community platforms, and proper amplification through paid, owned, and earned mediaChampion our sustainability agenda and progress it locally through NGO engagement and forming relevant partnershipsManage the Health and Well-being debate among KOLs, Media, and targeted consumer groups across AdriaCreate and implement (in line with EU OU/Global strategy) effective programs to enhance corporate reputation, further the company`s sustainability agenda, and enhance category perceptionLead humanitarian and local community activities in alignment with the community strategy outlined by our Social Impact lead in the Europe OU

Communications

Manage preparation and execution of content for distribution through traditional and digital mediaLead proactive media relations, developing personal contacts with a range of influential journalists, including business, health, medical, consumer affairs, science correspondents, and influencer bloggers.Collaborate with the marketing team to support the brands and their success in the market, including risk assessment of brand plansAct as a Company spokesperson in Adria when neededLiaise with the PR agencies to ensure the level and quality of service Communicate the company’s story on social media and digital platforms, ensuring the company website and social networks are refreshed and up-to-date, and reflect system-wide initiatives

 Qualifications & Requirements: 

University degree (Master) or equivalent in communications, journalism, sustainability, or related field.10+ years of professional Corporate Affairs / GR experience.Fluent in English – both speaking and writingStakeholder relations management and ability to work with external high-level audiencesDemonstrated experience in managing or coordinating sustainability initiatives or projects.Experience in working with NGOs, government agencies, or private sector entities on environmental or social projects.Develop unique ideas that can be used to address business issues and improve the organization Make personal decisions that impact our ability to drive organizational success Business writing; Public speakingUnderstand the role in building and delivering short and long-term results to the businessLeverage internal insights and external best practices to promote leading-edge thinking Embrace change and demonstrate a clear commitment to the success of The Coca-Cola CompanyThe ability to work in a networked organization through strong collaboration will all functions and our bottlerUnderstanding business insights and strategiesExperience in operating in a complex organizationExperience in issues and crisis managementExperience in advising senior management at the MD/CEO level

Skills:

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.