The Programming Specialist leads programming of Owned (redbull.com & Red Bull TV) and Managed 3rd party (TikTok, Facebook, Instagram, etc.) channels, along with the community management across them, and builds on the organization’s business plan by creating and implementing cross-platform programming strategies in support of the organization’s wider marketing mix. She/he drives brand love via organic engagement with as large an audience as possible across metrics such as reach, engagements, frequency, and length of interaction, by ensuring Red Bull generates word of mouth with the right content on the right account/platform at the right time.Ultimately this role brings a wealth of industry knowledge across social, web and emerging digital channels, with the ability to put strategy into action by bringing stories to life, engaging audiences at scale, and bringing constant value to their peers in the organization.