At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.

Job Description The Program Design Manager for Channel Management is responsible for developing and implementing strategies to optimize channel partner relationships and drive revenue growth. This role involves designing programs and initiatives to support channel partners, ensuring alignment with organizational goals and objectives.

DUTIES AND RESPONSIBILITIES:

Oversee Trade Marketing functions related to one of the following channels:

National SalesAffinityOn-LinePTSStoresRetailer Channels 

Ensures the following are done:

A. Leads update / alignment  and  review to include:

·         channel/trade insights

·         competitive updates

·         Brand offers and Brand Reviews.

·         Program Review  to cover per channel/sub channel performance

·         updated channel profiles and sub channel behavior

Correlates  available information to  ensure creation, implementation  of the right program for the right channel /market

 

Provides feedback on market response on program implemented

 

B. Crafts and develops channel initiated promos and Customize Brand initiated programs

Creates quarterly promos/programs 

·         Coordinates with channel heads on strategies for program creation for whole channel implementation or specific sub channel implementation

·         Coordinates with the NTMG Brand  SPOC on brand led programs for customization and implementation in  the sales channels

Provides support for all program implementation (documentation - PWP/work plan reco  handling / approval; stock allocation; cashiering guidelines, cascade with set guidelines and parameters)

Coordinates execution of programs with  (the different support groups if necessary and) the channels to ensure alignment with brand and channel strategies /directions

 

C. Traffics and manages channel initiated and brand initiated programs (to avoid   duplication efforts, waste of resources, spill-over of programs and ensure full bridging of targets)

·         Maintains a consolidated calendar of execution for all sponsored programs/activities

 

D. Leads in the consolidation of the post-analysis report for all promos/programs executed in the channels.

·         Identify consumer and channel insights on what worked and areas that need improvement

·         Finds opportunities in improving future runs of the program based on best practices and areas for improvement

 

E. Facilitates  budget monitoring for channel initiated programs

·         Tracks approved budget vs actual expenses vs savings re-allocations

·         Ensures timely processing of payment /reimbursements, accruals and savings reporting.

KPIs:

Channel partner revenue growth

Partner engagement and satisfaction metrics

Program ROI and cost-effectiveness

New partner acquisition and retention rates

Timely execution of program deliverables

TOP 3-5 DELIVERABLES:

Comprehensive channel management strategy

Innovative channel programs and initiatives

Detailed performance analysis reports

Effective partner training and enablement materials

Successful negotiation outcomes with channel partners

Equal Opportunity Employer
Globe’s hiring process promotes equal opportunity to applicants, Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants.

Globe’s Diversity, Equity and Inclusion Policy Commitment can be accessed here

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