Product Owner

We are seeking an experienced and hands-on Product Owner combines strategic oversight with technical understanding to ensure that digital tracking and analytics implementations align with business goals.

Key responsibilities

·       Define Tracking Strategy Align GTM implementation with business KPIs and digital marketing goals.

·       Ensure tracking supports analytics, conversion optimization, and user behavior insights. Manage Tagging Requirements Gather and prioritize tagging needs from stakeholders (marketing, analytics, compliance).

·       Translate business requirements into clear tagging specifications. Oversee Tag Governance Maintain a clean and organized GTM container.

·       Ensure tags are properly documented, versioned, and compliant with privacy regulations. Coordinate with Developers & Analysts Work closely with technical teams to implement and test tags, triggers, and variables.

·       Validate data accuracy and troubleshoot issues using GTM’s Preview mode. Ensure Privacy Compliance Integrate consent management tools and ensure tags respect user privacy preferences (e.g., GDPR, CCPA).

·       Monitor & Optimize Continuously review tag performance and data quality. Recommend improvements to enhance tracking efficiency and business insights.

Technical Skills

·       Understanding of GTM Tags, triggers, variables, data layer, and debugging tools.

·       Analytics Knowledge Familiarity with Google Analytics (GA4), conversion tracking, and event-based data collection.

·       Project Management Agile methodologies, backlog prioritization, stakeholder communication.

·       Privacy & Compliance Awareness Understanding of data protection laws and consent frameworks.

·       Communication & Collaboration Ability to bridge gaps between marketing, development, and analytics teams.