Sarajevo, Bosnia and Herzegovina
7 days ago
Product Marketing Specialist

At Infobip, we dream big. We value creativity, persistence, and innovation, passionately believing that it is through teamwork that we can all reach greater heights.


Since 2006, we have been innovating at the edge of technological possibilities and are now shaping global communications of the future. Through 75+ offices on six continents, Infobip’s platform is used by almost 80% of the population, making it the largest network of its kind and the only full-stack cloud communication platform globally.


Join us on our mission to create life-changing interactions between humans and online services with new and unseen solutions.

Product Marketing Manager – Telco   

At Infobip we dream big. We value creativity, persistence, and innovation, passionately believing that it is through teamwork that we can all reach greater heights. Since 2006, we have been innovating at the edge of technological possibilities and are now shaping global communications of the future. Through 60+ offices on six continents, Infobip’s platform is used by almost 70% of the population, making it the largest network of its kind and the only full-stack cloud communication platform (CPaaS) globally. Join us in our mission to create life-changing interactions between humans and online services with new and unseen solutions. 

What will you do at Infobip?  

As a Product Marketing Manager, you will own the go-to-market strategy and execution for Infobip’s Anam Protect, Mobile Identity (Network APIs), and CPaaS Enablement initiatives. You’ll act as the strategic bridge between Product, Operator Partnerships, Sales, and Marketing, driving positioning, messaging, and demand generation across global markets.  

What will the main responsibilities be? 

Product GTM Ownership: Take responsibility for the GTM ownership of the following products: Anam Protect, Mobile Identity (Network API’s) and CPaaS Enablement Platform, alongside any other developments.  

Marketing Communications: Successfully create and execute marketing communications across all stakeholders internal and external. 

Strategy Alignment: Implement and align positioning and communication strategy across the Telco base. Shaping thought leadership content, including use cases, blogs, and event collateral. 

Comprehensive Strategy Communication: Have a deep understanding of the whole Go-to-Market strategy and a clear rationale behind every element of it (ICP, buyer personas, positioning, messaging, USPs etc.) and proactively transfer it to all relevant stakeholders. 

Activity Coordination: Coordinate campaign launch and creating foundational messaging and campaign assets for dedicated products and initiatives.  

Sales Trainings: Driving sales enablement by developing battlecards, pitch decks, product training, and customer-facing materials. 

Event Support: Collaborating cross-functionally with Product, Operator Partnerships, Events, and Vertical Marketing teams to support customer meetings, QBRs, and analyst briefings. 

Apply Insights: Using market intelligence, customer insights, and performance data to continuously refine strategies and fuel product growth. 

Opportunity Identification & Planning: Detect opportunities and/or whitespaces for process improvements and marketing opportunities, develop execution plans and ideas for extracting the most out of them. 

Performance Tracking: Track progress / evolution of knowledge and quality within PMM team. 

More about you:  

5+ years' experience in a B2B Product Marketing or similar role. 

High level of written and oral communication skills in English. 

Experience with Stakeholder management, at all levels of an organization. 

Experience working with and building propositions for partners. 

Excellent communication and interpersonal skills. 

Problem-solving, analytical, and critical-thinking abilities.  

Ability to work independently and as part of a team. 

 

Why our employees choose us (and stay)?  

Never a dull moment – We serve and partner with the majority of the leading mobile operators, OTTs, brands, banks, social networks, aggregators and many more. Seriously, our clients are really cool. Work with the world’s leading companies and impact how they communicate with their users! 

Opportunity knocks. Often. – Being a part of a growing company in a growing industry – we challenge you not to grow! Whether it’s horizontal, vertical, or angular, we want to support the path that you want to carve. 

Learn as you grow – Starting from the Academy as an onboarding program, to internal education, education resources, e-learning to external education, we invest heavily in employee learning and development. 

Connect globally – Work with people from all over the world. We put the “global” in globalization. 

Compensation & Benefits – Competitive salary, travel allowance, expatriate compensation packages for your business trips, rewards and holiday bonuses, a team taking care of all the equipment you need, team buildings and other organized activities, organized sports, kitchen stocked with the usual suspects... Talk about a balanced lifestyle! 

 

Infobip employees are people with diverse backgrounds, characteristics, and experiences that share the same passion and talent that helps us achieve our mission. That's why Infobip is committed to creating a diverse workplace and is proud to be an equal-opportunity employer.

All qualified applicants will receive consideration for employment without regard to race, color, ancestry, religion, age, sex, sexual orientation, gender, gender identity, national origin, citizenship, disability, veteran status, or any other part of one's identity.

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