Job Title: Product Marketing Lead
Job Description

We are seeking a dynamic and strategic Product Marketing Lead to spearhead our marketing efforts and drive growth across our product portfolio. This pivotal role requires an individual with a deep understanding of the financial services industry, who can effectively communicate value propositions and develop comprehensive marketing strategies to engage and influence our target audience.

ResponsibilitiesDevelop and implement product messaging and positioning strategies, creating compelling value propositions and key messages for various customer touchpoints.Lead go-to-market strategies and launches for new features and capabilities, collaborating with cross-functional teams, including product, sales, and stakeholders.Craft and execute marketing plans that enhance customer and buyer journeys, utilizing traditional and innovative research methods for effective market segmentation.Support stakeholder enablement by providing relevant materials and messaging, including fact sheets, customer content, presentations, and product portfolio materials.Build and maintain scalable feedback loops to understand and enhance the effectiveness of marketing materials, synthesizing insights and data from multiple channels.Drive quarterly planning and execution of product marketing activities and campaigns, managing the full lifecycle from concept to completion and overseeing budgets and vendor management.Essential SkillsProven experience in product management and marketing within the financial services sector.Strong capabilities in strategic marketing, marketing communications, and digital marketing.Proficiency in Microsoft Office and project coordination.Expertise in marketing strategy, product messaging, and campaign development.Bachelor's degree in Marketing, Business, Economics, or a related field.5-10+ years of experience leading and developing strategic marketing initiatives across the product lifecycle.Additional Skills & QualificationsSubject Matter Expert (SME) in financial services product marketing, particularly in Asset Management.In-depth understanding of market dynamics and client products.Work Environment

The position offers a hybrid work schedule, requiring on-site presence from Tuesday to Thursday, with remote work allowed on Mondays and Fridays. This schedule is fixed, providing a balanced approach to work-life integration. The potential for conversion to a permanent role exists for candidates who demonstrate a strong fit with the team and company culture after six months.

Pay and Benefits

The pay range for this position is $60.00 - $70.00/hr.

Eligibility requirements apply to some benefits and may depend on your job
classification and length of employment. Benefits are subject to change and may be
subject to specific elections, plan, or program terms. If eligible, the benefits
available for this temporary role may include the following:

• Medical, dental & vision
• Critical Illness, Accident, and Hospital
• 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available
• Life Insurance (Voluntary Life & AD&D for the employee and dependents)
• Short and long-term disability
• Health Spending Account (HSA)
• Transportation benefits
• Employee Assistance Program
• Time Off/Leave (PTO, Vacation or Sick Leave)

Workplace Type

This is a hybrid position in Concord,CA.

Application Deadline

This position is anticipated to close on Jul 16, 2025.

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\n\nAbout Aston Carter:\n

Aston Carter provides world-class corporate talent solutions to thousands of clients across the globe. Specialized in accounting, finance, human resources, talent acquisition, procurement, supply chain and select administrative professions, we extend the capabilities of industry-leading companies. We draw on our deep recruiting expertise and expansive network to meet the evolving needs of our clients and talent community with agility and excellence. With offices across the U.S., Canada, Asia Pacific and Europe, Aston Carter serves many of the Fortune 500. We are proud to be a ClearlyRated Best of Staffing® double diamond winner for both client and talent service.

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The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

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If you would like to request a reasonable accommodation, such as the modification or adjustment of the job application process or interviewing process due to a disability, please email astoncarteraccommodation@astoncarter.com for other accommodation options.

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