Product Marketing Specialist Requisition ID: 44614 Job Location(s): Helsinki, FI Employment Type: Full Time Segment: Danfoss Power Electronics and Drives Seg Job Function: R&D, Technology and Engineering Work Location Type: On-site **Job Description** We are looking for a pragmatic **Product Marketing Specialist** , who will play a critical role at the intersection of product management, sales, and marketing. Your primary responsibility will be to translate technical product features into customer-focused value propositions and enable our global sales teams with the tools and knowledge they need to succeed. You will develop and execute product marketing strategies for Danfoss LV drives, focusing on market positioning, messaging, launch planning, and sales enablement across target regions and industries. **Job Responsibilities** **Key Responsibilities** **Product Positioning and Messaging:** • Develop and refine clear, compelling product positioning and messaging tailored to customer segments, industries, and global regions. • Create value-based content that highlights the unique benefits and differentiators of Danfoss LV drives. **Sales Enablement:** • Develop sales enablement materials such as presentations, battle cards, competitive positioning guides, application notes, and FAQs. • Organize and deliver product training, webinars, and workshops for internal sales teams and channel partners. • Support the global sales organization with product-related customer inquiries and tools. **Product Launches and Campaigns:** • Drive go-to-market planning and execution for new product launches and updates. • Coordinate with global and regional marketing teams to ensure alignment in messaging and campaigns. • Collaborate with digital marketing teams to create targeted online campaigns, landing pages, and product content. **Market and Competitor Analysis:** • Gather and analyze market intelligence and competitor data to inform positioning, pricing, and content strategies. • Monitor industry trends and customer needs, providing feedback to product management and R&D teams. **Customer-Focused Content Creation:** • Create and manage marketing collateral including brochures, white papers, case studies, videos, and blog content focused on customer pain points and industry trends. • Partner with application engineers and product managers to develop technical storytelling materials. **Background & Skills** At Danfoss, we believe that a diverse and inclusive workplace fosters creativity, innovation, and a broader perspective in decision-making. When you consider this job posting, do you feel like your profile is not a perfect match? Numerous studies have found that women and people of color are more likely to apply only when they meet all requirements listed in the job posting. Even if you do not check all the boxes, we encourage you to apply anyway. We are curious to find out how you can bring new insights to the role or to Danfoss as an organization. The ideal candidate possesses these skills. + Bachelor’s degree, preferably in Business, Marketing, or Engineering is required. + 3-5 years’ experience in a related field. + Outstanding written and verbal communication skills required. + Experience with presenting to internal and external customers. + Ability to work in global team environments. + Energetic, willing to find compromises between multiple and sometimes conflicting interests. **Employee Benefits** We are excited to offer you the following benefits with your employment: + Bonus system + Paid vacation + Flexible working hours + Possibility to work remotely + Pension plan + Personal insurance + Communication package + Opportunity to join Employee Resource Groups + State of the art virtual work environment + Employee Referral Program This list does not promise or guarantee any particular benefit or specific action. They may depend on country or contract specifics and are subject to change at any time without prior notice. **Danfoss – Engineering Tomorrow** At Danfoss, we are engineering solutions that allow the world to use resources in smarter ways - driving the sustainable transformation of tomorrow. No transformation has ever been started without a group of passionate, dedicated and empowered people. We believe that innovation and great results are driven by the right mix of people with diverse backgrounds, personalities, skills, and perspectives, reflecting the world in which we do business. To make sure the mix of people works, we strive to create an inclusive work environment where people of all backgrounds are treated equally, respected, and valued for who they are. It is a strong priority within Danfoss to improve the health, working environment and safety of our employees. Following our founder’s mindset “action speaks louder than words”, we set ourselves ambitious targets to protect the environment by embarking on a plan to become CO2 neutral latest by 2030. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or other protected category. Danfoss engineers solutions that increase machine productivity, reduce emissions, lower energy consumption, and enable electrification. Our solutions are used in such areas as refrigeration, air conditioning, heating, power conversion, motor control, industrial machinery, automotive, marine, and off- and on-highway equipment. We also provide solutions for renewable energy, such as solar and wind power, as well as district-energy infrastructure for cities. Our innovative engineering dates back to 1933. Danfoss is family-owned, employing more than 39.000 people, serving customers in more than 100 countries through a global footprint of 95 factories. Danfoss engineers solutions that increase machine productivity, reduce emissions, lower energy consumption, and enable electrification. Our solutions are used in such areas as refrigeration, air conditioning, heating, power conversion, motor control, industrial machinery, automotive, marine, and off- and on-highway equipment. We also provide solutions for renewable energy, such as solar and wind power, as well as district-energy infrastructure for cities. Our innovative engineering dates back to 1933. Danfoss is family-owned, employing more than 39.360 people, serving customers in more than 100 countries through a global footprint of 95 factories.