At AriensCo, we build more than exceptional products – we create opportunities that impact careers. Our culture values innovative thinking, hard work and determination. We interact in teams, collaborate together and make decisions quickly.

We see growth potential in every team member, and are committed to supporting our employees with continuous training and advancement opportunities. 
 
Our environment? We’re corporate, without being “corporate.” Whether you work at our headquarters, manufacturing facilities, or one of our global distribution businesses, you’ll always have the freedom to create and contribute.  Our company vision is “Passionate People, Astounded Customers.” Quite simply: it revolves around people 
 
Speaking of people, you’re not just employee #1,762 to us. You’re family and your role is invaluable. Without exceptional people, we can’t continue to produce the amazing products we're known for around the world.
 
Ready for the ride of your career? Then come join us. By joining our team, you'll have the opportunity to work in a rewarding workplace with a strong sense of community. 

Job Description:

Are you ready to lead the charge in revolutionizing the outdoor power market? As a Product Marketing Manager for the Gravely brand, you will be at the forefront of shaping and executing innovative product strategies through the entire life cycle. You will play a pivotal role in transforming our bold brand vision into industry-leading products, seamlessly connecting market insights, engineering excellence, and the Gravely legacy. Each product launch will showcase our relentless dedication to excellence, quality, and durability, all while addressing the real-world challenges faced by our customers. Join us in driving the future of outdoor power! 

THE DAY TO DAY...

Conduct thorough market research and competitive analysis to identify trends, opportunities, and customer needs, informing product development and positioning

Be the voice of the customer, championing their needs and ensuring every product decision enhances their experience and satisfaction

Lead cross-functional teams to develop and communicate a 5-year product roadmap, collaborating closely with Engineering, Marketing, and Sales to ensure successful product launches

Oversee the entire product lifecycle, from ideation and development to launch and ongoing optimization, ensuring products meet market demands and exceed customer expectations

Develop and execute product launch plans and implement go-to-market strategies in collaboration with communication, graphic design, IT and learning & development teams

Collaborate with sales and finance team to set product pricing strategies and promotional executions

Support industry trade shows, customer experience events, and other key corporate events, activities and initiatives

Establish and monitor key performance indicators (KPIs), measuring product success and driving data-driven continuous improvement

Develop all marketing materials, including packaging, presentations, merchandising, and other collateral, to commercially launch new products

THE QUALIFICATIONS...

Bachelor's degree in Business, Marketing, Engineering, or a related field required

Minimum of 3 years of experience in new product development with durable, service-oriented products

Experience marketing in retail and/or B2B dealer/distributor sales channels

Strong communication, analytical and problem-solving skills, with the capacity to gather, interpret, and leverage data to make informed product decisions

Be a self-starter with the ability to manage multiple projects

Must be able and willing to travel up to 25% with some international travel possible

About AriensCo

Since 1933, the AriensCo name has been associated with reliable, durably crafted, high-performance outdoor power equipment. Our core values – Be Honest, Be Fair, Respect the Individual, Keep our Commitments, and Encourage Intellectual Curiosity define our culture and inspire our team. We believe passionate people and astounded customers lead to unstoppable success.
 
Our employees’ quality of life is important to us. When people feel appreciated, respected and supported, careers thrive and ideas come to fruition.  AriensCo employees are provided various great benefit opportunities which may include: 

Medical, Dental, Vision Insurance effective first day of employmentOnsite health clinic with Bellin HealthLife Insurance401(k) and profit-sharing plansBonus ProgramsAccident and Critical Illness InsurancePaid vacation, holidays and leave programsFlexible spending account (FSA) planVoluntary wellness programEmployee Assistance ProgramGym discount membership programTuition ReimbursementSafety shoes and safety prescription glasses reimbursementApprenticeship opportunitiesCross-training and job rotation opportunitiesCareer pathsOngoing development through the Ariens AcademyKaizen Events - continuous improvementAbility to win productsDaycare facility in Brillion, WI 
EEO Statement
 

The concept of diversity is important to us at AriensCo. That’s why we’ve created a culture that is inclusive, accepting and understanding. We embrace diversity among our partners, suppliers and employees. We also strive for diversity in the quality of our ideas. Inclusion and acceptance means that, regardless of who you are, you will always be standing on our welcome mat. 

AriensCo is an Equal Employment Opportunity (EEO) employer and steadfastly committed to hiring and selecting the most qualified candidate for any open position. It is the policy of AriensCo to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. 

Providing our employees with an environment free of discrimination and harassment is something we take very seriously. Embracing diversity enables us to attract the best qualified talent, foster productive teamwork, and expand our business opportunities.