Responsibilities:
• Develop and execute comprehensive product communication strategies by leveraging market insights and consumer data. Create high-impact cornerstone content—such as thought leadership pieces, case studies, and rich multimedia assets—to build brand authority and drive engagement.
• Plan and launch integrated multi-channel marketing campaigns utilizing the latest content marketing tools.
• Monitor performance metrics and analyze data across all communication channels; collaborate closely with the communications team to optimize content, pivot strategies, and continuously improve marketing outcomes.
• Maintain a deep understanding of target audience needs and market trends, proactively identifying genuine consumer pain points and tailoring marketing initiatives to address them effectively.
• Coordinate with cross-functional teams (e.g., Sales, Product Development, Customer Service) to ensure alignment of marketing strategies with product launches and overall business objectives, driving seamless go-to-market execution.

Qualifications:
• Advanced degree or equivalent experience in marketing.
• 5+ years of product marketing experience with a proven record in strategy execution.
• Strong analytical skills and creative content development capabilities.
• Excellent communication and interpersonal skills.
• Fluency in English is required as working language.

Your ZEISS Recruiting Team