Job Title: Product Marketing Manager – B2B2C

Location: Manchester (2 days in office per week)

Salary: £60-70K based on experience plus bonus

Role:

I am partnering with a global leader in travel and lifestyle solutions, offering end-to-end digital experiences that connect financial services, fintech, and rewards platforms with premium consumer offerings. As they expand into new markets and grow their product suite, they’re looking for a Product Marketing Manager to lead strategic GTM efforts and bring new propositions to life.

Responsibilities:

Define clear, customer-centric value propositions that speak to different audience needs and elevate product positioning. Shape go-to-market strategies for new features and product rollouts. Drive insight-led marketing by researching customer behaviour, competitor activity, and market trends to refine messaging. Create impactful content and campaigns that raise awareness, fuel adoption, and highlight the value of new solutions. Collaborate cross-functionally with product, brand, and client success teams to ensure cohesive storytelling across every touchpoint.

Requirements:

Minimum of 3 years of experience in a product marketing or digital proposition role in a B2B2C setting. Experience launching new features, services, or products to both client and end-user audiences. Familiarity with loyalty, lifestyle, fintech, or travel platforms is a plus. Data-driven thinker with the ability to uncover insights and translate them into measurable outcomes Strong storytelling skills and the ability to craft clear, differentiated messaging A hands-on operator who thrives in a fast-paced, agile environment

*Rates depend on experience and client requirements

Job InformationJob Reference: JO-2506-354075Salary: £65000.00 - £70000.00 per annumSalary per: annumJob Duration: Job Start Date: 18/08/2025Job Industries: PR & CommunicationsJob Locations: Greater ManchesterJob Types: Permanent