Company Description

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to accomplish their financial goals and help them save time and money.

We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.

We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.

Job Description

As Product Marketing Manager, you will oversee a set of products across the Experian Marketing Services business, summarizing insights from the market, competitive landscape, and our product strategy. You will help to bring new data-based products to market through go-to-market plans, value positioning, messaging frameworks, and sales enablement and training. You will engage with multiple partners across the organization and in the marketplace to build awareness and demand for our product portfolio.

You will understand the data and audiences space including offline and online data and industry data privacy regulations. You have a familiarity with data-driven marketing, advertising and technology with experience in product marketing, solutions marketing, strategy, or sales enablement. You will report into the Product Marketing Director.

What you'll be doing:

Develop and an understanding of the market, the buyer personas and needs, and the competitive environmentGuide the creation and maintenance of a library of both internal and external product content (e.g., pitch decks, case studies, videos, product sheets, whitepapers)Articulate unique product messaging that resonates with customersPartner with marketing teams to design and oversee performance of product marketing campaignsHelp with win/loss analysis and distill client feedback, uncovering insights to evolve product positioning and messagingProvide relevant recommendations informing sales and product strategyWork across Experian groups such as product management, marketing, and sales to achieve our goals

Qualifications5+ years in product marketing, solutions marketing, strategy or related fieldExperience navigating a regionally distributed organization where a significant amount of personal interaction is done onlineExperience creating pitch decks, case studies, videos, product sheets, whitepapersAble to manage multiple projects at the same time

Additional Information

Benefits/Perks:

Great compensation package and bonus planCore benefits including medical, dental, vision, and matching 401KFlexible work environment, ability to work remote, hybrid or in-officeFlexible time off including volunteer time off, vacation, sick and 12-paid holidaysExplore all our exciting benefits here: https://yourexperianbenefits.com/cand-index.html

At Experian, our people and culture set us apart. We're deeply committed to creating an environment where everyone feels they belong and can excel. From inclusion and authenticity to work/life balance, development, wellness, collaboration, and recognition, we focus on what truly matters. Our people-first approach has earned us global recognition: World's Best Workplaces™ 2024 (Fortune Top 25), Great Place To Work™ 2025 in 26 countries, and Glassdoor Best Places to Work 2024, among others.

Want to see what life at Experian is really like? Explore Experian Life on social or visit our Careers Site.

Our compensation reflects the cost of labor across several U.S. geographic markets. The base pay range for this position is listed above. Within this range, individual pay is determined by work location and additional factors such as job-related skills, experience, and education. You will be also eligible for a variable pay opportunity.

Experian is proud to be an Equal Opportunity Employer for all groups protected under applicable federal, state and local law, including protected veterans and individuals with disabilities. Innovation is an important part of Experian's DNA and practices, and our inclusive workforce allows everyone to succeed and bring their whole self to work. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.