Product Marketing Manager, Brand Protection, Selection & Brand Success MKT
Amazon.com
Amazon Global Selling (AGS) in China is responsible for recruiting local business to sell on Amazon’s 20 overseas marketplaces, and supporting local Sellers’ success and growth on the Amazon.
We’re now seeking a customer-centered, data-driven, deadline-oriented product marketing manager to drive Transparency business awareness and adoption. In this role, you will dive deep into Brand Owner behavior, partner with internal marketing and business team as well as external resources in the regions; and leverage online and offline marketing activities to raise product awareness and generate demand.
Key Responsibilities:
·Define and own product positioning, messaging, and value proposition that resonates with target audiences.
· Develop annual and quarterly marketing plans aligned with business objectives.
· Create compelling launch materials including sales enablement, Seller presentations, and marketing collateral
· Analyze marketing data and generate actionable insights to drive product and marketing decisions
·Partner closely with PM, business team, and other marketing teams
· Lead cross-functional initiatives to drive product demand gen
About the team
We’re now seeking a customer-centered, data-driven, deadline-oriented product marketing manager to drive Transparency business awareness and adoption. In this role, you will dive deep into Brand Owner behavior, partner with internal marketing and business team as well as external resources in the regions; and leverage online and offline marketing activities to raise product awareness and generate demand.
Key Responsibilities:
·Define and own product positioning, messaging, and value proposition that resonates with target audiences.
· Develop annual and quarterly marketing plans aligned with business objectives.
· Create compelling launch materials including sales enablement, Seller presentations, and marketing collateral
· Analyze marketing data and generate actionable insights to drive product and marketing decisions
·Partner closely with PM, business team, and other marketing teams
· Lead cross-functional initiatives to drive product demand gen
About the team
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