Austin, TX, 78703, USA
1 day ago
Product Marketing Manager, Amazon B2B Payments & Lending (ABPL)
Description Looking to drive the marketing strategy and execution for a fast-growing supporting the payment needs of Amazon's business customers? Our co-branded payment marketing team is focused on working with best-in-class partners to deliver payment solutions that meet the needs of our business customers. Our team is continuously innovating and adding new market-leading features to delight our customers. We are looking for a strategic thinker with hands-on expertise developing and driving lifecycle marketing programs. As a Product Marketing Manager for our B2B co-brand business, you will be involved in planning, executing and measuring the performance of marketing campaigns targeting Amazon's business customers. You will play an integral role in building and engaging our Prospects and our existing customer base via demand and lead generation campaigns, and in creating effective strategies that create customer value while promoting the long-term growth of Amazon. You will develop marketing content that reaches our audience to drive product demand via diversified marketing channels including owned-and-operated digital onsite and email programs, social, search, direct mail, and partner marketing channels. In addition, you will analyze web traffic and other metrics and report on performance to management teams. Key job responsibilities - Develop marketing campaigns that support our small business credit card projects, including website, email and digital advertising - Work closely with the marketing, product, program partners and data science teams on go-to market strategy, campaign development and implementation - Create and execute demand and lead generation programs - Analyze data to determine campaign efficiency - Ensure creative marketing materials undergo regular review and adhere to brand guidelines - Develop and communicate marketing plans, campaign results and project recommendations to leadership A day in the life Amazon offers a full range of benefits that support you and eligible family members, including domestic partners and their children. Benefits can vary by location, the number of regularly scheduled hours you work, length of employment, and job status such as seasonal or temporary employment. The benefits that generally apply to regular, full-time employees include: 1. Medical, Dental, and Vision Coverage 2. Maternity and Parental Leave Options 3. Paid Time Off (PTO) 4. 401(k) Plan. If you are not sure that every qualification on the list above describes you exactly, we'd still love to hear from you! At Amazon, we value people with unique backgrounds, experiences, and skillsets. If you’re passionate about this role and want to make an impact on a global scale, please apply! Basic Qualifications - 4+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion - Experience managing and measuring marketing performance in various channels Preferred Qualifications - Experience managing external partners to develop marketing programs - Experience presenting ideas to various levels of an organization to gain support for initiatives Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $98,200/year in our lowest geographic market up to $179,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.
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