Product Marketing Consultant, Retirement Products Marketing Strategy

Fulltime/Hybrid, Boston, New York City or Springfield Office

The Opportunity

As a Product Marketing Consultant, you will serve as a subject matter expert for omni-channel marketing campaign development and execution, and content creation for the annuity portfolio and other MassMutual products. You will be instrumental in the thought leadership and creation of marketing content including sales concepts and collateral, competitive positioning, and more.  The successful candidate must have a strong understanding of marketing fundamentals, creative writing experience, and the ability to build relationships and collaborate closely with stakeholders. You will have immediate impact and the opportunity to interface with marketers, product experts, and sales throughout the organization.

The Team

This role is part of the Product Marketing Strategy group that is responsible for crafting clear and compelling stories, and comprehensive omni-channel marketing campaigns to drive revenue and assets under management by increasing financial professional and client engagement. We are a highly collaborative team that supports marketing needs across all MassMutual product lines and distribution channels.  We work in a fast-paced environment with a strong focus on attention-to-detail, agility and follow-through. We are motivated by helping the organization achieve business results through creative problem solving, the courage to try to new things, and always looking to optimize our work. The MassMutual annuity portfolio is a major focus for the company looking to grow household penetration, firm distribution and sales, and we are integral to that strategy. If you are looking to be part of a team focused on building innovative financial solutions for current and future clients’ needs, you will fit right in.

The Impact:

As a Product Marketing Consultant, you will be responsible for:

Partnering with integrated marketing groups including creative, media, sales and project management to build omni-channel advisor and consumer marketing campaigns to support the growth of our wealth management products and services.

Development of key content and materials, focusing on wealth management initiatives.  Product launches and promotion, and sales enablement materials will make up the body of work. 

Interacting with key stakeholders to obtain buy-in and improve messaging of materials and campaign content.

Engaging product specialists and compliance to ensure accuracy and appropriateness of materials and campaign content.

The Minimum Qualifications

High School Diploma

5+ Years of Marketing experience

Due to the nature of this position, as a part of our background check process, candidates must be able to pass a non-registered fingerprint background check to qualify as a fingerprinted person under FINRA

The Ideal Qualifications

Bachelor's Degree

5+ Years of experience Financial Services Marketing Products to advisors and consumers

Annuities expereince

Proven written communication skills, with demonstrated creative content development

Strong Microsoft Office skills including Word, Excel, PowerPoint, Skype, SharePoint Box and Outlook.

Ability work in a cross functional team and provide clear and concise content that drives engagement from those using our content.

Great project management skills with the ability to problem-solve and identify process efficiencies and improvements

Omni-channel marketing campaign development for B2B and B2C audiences

What to Expect as Part of MassMutual and the Team

Regular meetings with the Retirement Products Marketing Strategy team

Focused one-on-one meetings with your manager

Networking opportunities including access to Asian, Hispanic/Latinx, African American, women, LGBTQ, veteran and disability-focused Business Resource Groups

Access to learning content on Degreed and other informational platforms

Your ethics and integrity will be valued by a company with a strong and stable ethical nosiness with industry leading pay and benefits

#LI-RS1

MassMutual is an Equal Employment Opportunity employer Minority/Female/Sexual Orientation/Gender Identity/Individual with Disability/Protected Veteran. We welcome all persons to apply. Note: Veterans are welcome to apply, regardless of their discharge status.

If you need an accommodation to complete the application process, please contact us and share the specifics of the assistance you need. EEO Statement (Opens in new window)

MassMutual will accept applications on an ongoing basis until such time as a candidate has been offered employment. The job description includes the main duties of this position, which may evolve over time. You may be required to perform other duties not listed.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment.

Salary Range: $99,800.00-$131,000.00