Local Office, Vietnam
16 days ago
Product Marketing Analyst

It's fun to work in a company where people truly BELIEVE in what they're doing!

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Job Description

Role Overview:
Responsible for managing the business performance and marketing activities for the Accommodation product. Drive growth, ROI, and lifetime value through data-driven optimization and experimentation. Work cross-functionally with product, analytics, and vendor teams.

1. Marketing & Business Performance

Own marketing performance for specific products or campaigns

Analyze data to identify trends, problems, and opportunities

Use insights to plan, execute, and optimize marketing strategies

Track key metrics to measure campaign effectiveness and ROI
 

2. Customer Insights & Targeting

Study user behavior and segment customers to drive conversion

Manage personalized communications (push, email, in-app, etc.)

Optimize customer journey based on data findings

3. Team Collaboration & Communication

Translate data into clear actions and business decisions

Collaborate with cross-functional teams (Product, Data, CRM)

Support junior team members in understanding and using data
 

4. Other Projects

Contribute to ad-hoc tasks or initiatives as assigned by leadership

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Requirements

Minimum 3 years of experience in business analysis, growth marketing, or customer analytics, with a strong track record of data-driven decision making

Advanced analytical skills with the ability to interpret complex data sets, identify trends, and translate insights into actionable strategies

Proficiency with data tools such as Tableau, SQL, or similar analytics platforms is strongly preferred

Demonstrated experience in managing and optimizing campaign performance through rigorous A/B testing and performance monitoring

Strong project management and cross-functional communication skills

High level of ownership, reliability, and results-oriented mindset

Fluent in English (both written and verbal)

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If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

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