As the Product Manager, the candidate will be fully responsible for leading the assigned therapeutic area portfolio and drive for market leadership and revenue growth through OTC/DTC promotion. The incumbent will work closely with multiple commercial operations teams to ensure success in the development of strategy, creative and execution plans, product support and sales execution. **Major Duties and Responsibilities** + Develop OTC Product plans & strategies for the range of products in the assigned therapeutic area (TA) portfolio. + Create and execute OTC campaigns, including all relevant pillars (advertising, ATL BTL, and digital promotion to maintain high share of voice on OTX/OTC Products + Build strong multi-channel engagement plan to maximize opportunities across the channels and stakeholders mix in order to drive promotional campaigns. + Support digital team in content development and execution of digital campaigns on assigned OTC portfolio to ensure KPIs are achieved. + Monitor, analyze, and evaluate market trends, consumer behavior, and competitor activity to identify market opportunities for TA portfolio. + Prepare sales forecasts and budgets; monitor sales volume, revenues and costs against forecasts; and adapt plans to improve the sales performance of the TA portfolio. + To effectively manage key opinion leader relationships to support continuous education and disease update to healthcare professionals and specialists. + Support business development in the expansion of TA portfolio by identifying and developing fact-based business case for new products with business development team. + Provide product training and role play sessions to the sales team to enhance product knowledge and effective selling. + Cross-functional collaboration with other TA portfolios, sales, regulatory, market access, finance and business development for integrated marketing campaigns, new product developments etc. + Support the product listing for institutions (government and private hospitals) **Skill, Education & Experience** + Bachelor's degree in marketing, Business Administration, or a related field; MBA preferred. + Minimum of 5 years of experience in Product management, preferably in the OTC market or FMCG industry. + Strong analytical and strategic thinking skills. + Excellent communication and interpersonal skills. + Proven ability to manage multiple projects and priorities in a fast-paced environment. + Proficiency in Microsoft Office and marketing software tools. + Key Competencies: + Strategic Vision + Customer Focus + Consumer Marketing + Digital Marketing + Results Orientation + Collaboration and Teamwork + Innovation and Creativity An Equal Opportunity Employer Abbot welcomes and encourages diversity in our workforce. We provide reasonable accommodation to qualified individuals with disabilities. To request accommodation, please call 224-667-4913 or email corpjat@abbott.com