Product Manager Lytics
BI (Thai) Ltd.
The Position
The Product Manager plays a key role in executing brand strategy with a strong emphasis on customer engagement and commercial performance. This position is responsible for driving the operational plan for assigned brands, ensuring alignment across cross-functional teams, and contributing to the overall growth of the organization.
Duties & Responsibilities:Lead the development and implementation of the OPU operational plan for assigned brands.Drive brand performance to achieve sales growth and market share objectives.Ensure alignment with cross-functional teams including Medical Affairs, Sales, Market Access, Finance, and Commercial Operations.Contribute to the business planning cycle, including long-term forecasts and investment planning.Provide local market insights to support ROPU brand strategy development.Develop and implement the OPU Integrated Customer Plan (ICP) and operational plan.Lead local launch readiness initiatives, ensuring timely achievement of key milestones.Collaborate with internal stakeholders to ensure successful product launches.Foster strong collaboration with ROPU brand teams and internal stakeholders.Provide regular feedback and insights on market trends, customer needs, and competitive landscape.Ensure local plans are aligned with regional strategic direction.Manage brand budgets and ensure effective resource allocation.Collaborate with Commercial Operations to monitor KPIs and market performance.Communicate key updates and insights to support informed decision-making.Drive customer-centric initiatives including expert engagement, CME activities, and multichannel campaigns.Support the adoption of platforms and processes that enhance customer engagement.Work closely with Sales and Supply Chain teams to provide accurate demand forecasts using the Futurcast system.Promote knowledge sharing within the organization.Build strong relationships across functions to support brand success.
Requirements:Bachelor's Degree in Pharmaceutics or Sciences - relatedMaster's Degree in Marketing / Business Management is advantageMinimum 2-3 years (Product Manager)/ 3-5 years (Senior Product Manager) marketing and sales experienceA prior track record of success in pharmaceutical marketing at a managerial levelExperience in Lytics or Neurology is preferred. Good communication skills both written and spoken, with the ability to convince and engage at all levels both internally and externallyStrong business acumen, coupled with good balance of strategic thinking and operational rigorStrong analytical and planning ability
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