Product Manager Lytics
Boehringer Ingelheim
**The Position**
The Product Manager plays a key role in executing brand strategy with a strong emphasis on customer engagement and commercial performance. This position is responsible for driving the operational plan for assigned brands, ensuring alignment across cross-functional teams, and contributing to the overall growth of the organization.
**Duties & Responsibilities:**
+ Lead the development and implementation of the OPU operational plan for assigned brands.
+ Drive brand performance to achieve sales growth and market share objectives.
+ Ensure alignment with cross-functional teams including Medical Affairs, Sales, Market Access, Finance, and Commercial Operations.
+ Contribute to the business planning cycle, including long-term forecasts and investment planning.
+ Provide local market insights to support ROPU brand strategy development.
+ Develop and implement the OPU Integrated Customer Plan (ICP) and operational plan.
+ Lead local launch readiness initiatives, ensuring timely achievement of key milestones.
+ Collaborate with internal stakeholders to ensure successful product launches.
+ Foster strong collaboration with ROPU brand teams and internal stakeholders.
+ Provide regular feedback and insights on market trends, customer needs, and competitive landscape.
+ Ensure local plans are aligned with regional strategic direction.
+ Manage brand budgets and ensure effective resource allocation.
+ Collaborate with Commercial Operations to monitor KPIs and market performance.
+ Communicate key updates and insights to support informed decision-making.
+ Drive customer-centric initiatives including expert engagement, CME activities, and multichannel campaigns.
+ Support the adoption of platforms and processes that enhance customer engagement.
+ Work closely with Sales and Supply Chain teams to provide accurate demand forecasts using the Futurcast system.
+ Promote knowledge sharing within the organization.
+ Build strong relationships across functions to support brand success.
**Requirements:**
+ Bachelor's Degree in Pharmaceutics or Sciences - related
+ Master's Degree in Marketing / Business Management is advantage
+ Minimum 2-3 years (Product Manager)/ 3-5 years (Senior Product Manager) marketing and sales experience
+ A prior track record of successin pharmaceutical marketing at a managerial level
+ Experience in Lytics or Neurology is preferred.
+ Good communication skills both written and spoken, with the ability to convince and engage at all levels both internally and externally
+ Strong business acumen, coupled with good balance of strategic thinking and operational rigor
+ Strong analytical and planning ability
All qualified applicants will receive consideration for employment without regard to a person’s actual or perceived race, including natural hairstyles, hair texture and protective hairstyles; color; creed; religion; national origin; age; ancestry; citizenship status, marital status; gender, gender identity or expression; sexual orientation, mental, physical or intellectual disability, veteran status; pregnancy, childbirth or related medical condition; genetic information (including the refusal to submit to genetic testing) or any other class or characteristic protected by applicable law.
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