Role Purpose:

 

 The Product Manager is responsible for supporting on the product development and launch of precision retail media products by collaborating with engineering, UX, onsite, finance and operations and maintain set of KPIs for the success of the product & features.

Role Details – Key Responsibilities and Accountabilities:

 

Planning and Development

Conduct market research and analyze industry trends, customer behavior, and competitive landscape to identify opportunities for innovation and growth in retail media.Work closely with internal teams including engineering, UX, data science, AdOps and Ad sales to ensure alignment and successful delivery of retail media products.Focus on optimizing the customer experience by integrating retail media seamlessly into the omnichannel shopping journey, ensuring relevance and non-disruptive ad placements.Monitor product performance using key metrics (e.g., ROI, customer engagement, ad performance) and implement data-driven strategies to optimize product offerings.Ensure all retail media products adhere to relevant data privacy regulations and internal compliance standards.

 

Human Capital Responsibilities

Assist with the implementation of the performance management process by setting objectives, monitoring performance, and provide constructive feedback and provide inputs to senior management.Provide mentorship for the purpose of developing a continuous talent pipeline for key roles.Provide inputs on training needs and coordinate with the HC department to ensure facilitation of training requirements.Develop and implement on the job-training for the team.Provide inputs for the development of annual manpower plan.Ensure the implementation of MAF Retail’s corporate policies and relevant procedures.

Disclaimer: This role description reflects the general details considered necessary to describe the principal responsibilities of the role identified and shall not be construed as an exhaustive description of all the work requirements inherent to success in the role.

Dentition of Success

Understanding of requirement to deliver customized and user-friendly product and features.Delivery of products as per the required standards and timelinesIncreasing advertisers’ engagement with the products delivered

Other Context (if applicable):

N/A

Functional/Technical Competencies

To Be Added

Qualification, Experience & Skills:

 

Minimum Qualifications/education

Bachelor’s degree in computer science, Business Administration or Engineering; or a science degreeMaster’s Degree in related field is preferred

Minimum experience

3+ years of experience in product management, preferably in retail media, e-commerce, or digital advertising.Strong understanding of the retail ecosystem, including online and offline channels, and experience in utilizing data for strategic decision-making.Proficiency in Agile methodologies and experience with product lifecycle management tools such as Jira or Asana.Excellent communication and leadership skills, with the ability to drive projects forward and manage cross-functional teams.

 

Signature of Role Holder:

 

Approved By

 

Head of Division/Department/Sec:

 

Head of Human Capital: