Product Manager (Abbott Nutrition/栄養剤)
Abbott
**_About Nutrition Business_**
Our global Nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and ZonePerfect® – to help get the nutrients they need to live their healthiest life.
**_MAIN PURPOSE OF ROLE_**
Implement a marketing and sales strategy for one or more of the organization's more complex, controversial, or strategically significant products/services in order to meet established sales or market share targets.
**_MAIN RESPONSIBILITIES_**
•Conduct market research, oversee product development and design, set prices, launch new products, oversee advertising campaigns, and monitor sales performance to effectively market assigned products/services.
•Monitor, analyze, and evaluate domestic and international market trends, consumer behavior and competitor activity to identify market opportunities for the product/service.
•Monitor, analyze, and evaluate product performance and customer feedback to generate new product ideas.
•Identify product/service changes to meet customer needs.
•Liaise with other areas of the organization (e.g., production, R&D) to implement these changes.
•Prepare sales forecasts and budgets.
•Monitor sales volume, revenues and costs against forecasts.
•Adapt plans to improve the sales performance of the product/service.
•Liaise with advertising and promotions specialists to design sales campaigns and sales collateral for the product/service that are effective and appropriate for the target audience.
**_QUALIFICATIONS_**
_Education_
University/College Degree
_Experience/Background_
Minimum 4 years in marketing in healthcare (pharma much preferred)
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email corpjat@abbott.com
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