Product Manager Marlborough, MA, United States Newark, DE, United States The Upstream Marketing role - **Product Manager,** will be instrumental in driving global decisions on pre-stage gate concept assessments, organic and inorganic, and will serve as the marketing lead for new product development projects from concept to launch through end-of-life. This role interfaces closely with internal and external stakeholders and is a great opportunity to help shape a growing business in the Breast & Skeletal space. **Key responsibilities** + Upstream product management with focus in the Screening franchise, including market leading products for Mammography. + Collaborate with cross-functional team to meet milestones and ensure timely product launches and lifecycle management activities with a high level of quality + Marketing core member on cross-functional product development teams and lifecycle management projects + Calculate the size of the addressable markets and understand reimbursement in each geographical area + Partnership with Med Relations on KOL Development and with Clinical Affairs on expanding product claims/indications + Promote a culture of partnership with cross-functional teams while maintaining a shared level of urgency + Collect voice of customer research associated with identifying product needs and features + Perform in-field customer visits to better assess market opportunity and prioritization + Collaborate with R&D and Commercial team to establish unmet clinical needs, translate to design specifications with R&D and assist in validation planning and activities + Understand competitive landscape and integrate business needs into project plan and desired claims into marketing plan + Support in developing comprehensive marketing plans including value proposition, messaging, key claims, customer segmentation and targeting, and pricing strategy + Responsible for portfolio strategy and roadmap + Develop product launch strategy and partner with downstream marketing on required marketing materials for new product launch + Oversee and contribute to launch execution in partnership with downstream regional marketing **Strategy, Innovation, and Market Management** + Develop comprehensive global business cases for Opportunity to Market (O2M) innovation process + Develop new market and concept ideas that include strategic fit, market sizing & financial modeling, high level unmet clinical needs definition, competitive landscape, sales readiness and commercial implications, and go, no-go recommendation + Collaboration with Ideation Project team members project opportunity assessment, gate 0 charter and O2M gate review material development + Gain alignment with internal and external customers for key decisions + Advise and implement lifecycle management including end-of-sale planning and end-of-life roll out strategy + Build relationships with downstream marketing, KOL's, Scientific and Medical Advisory Board members and relevant medical societies Position requires ~30% travel (international included). **Qualifications** + BA/BS required, Master's/MBA preferred + Upstream marketing, new product development experience required + Demonstrated experience in medical device market management and marketing concepts and practices (minimum 5 years’ experience) + Strong analytical and financial modeling skills preferred + Excellent communication and presentation skills + Demonstrated success managing complex projects + Ability to collaborate and work with internal and external stakeholders in a dynamic environment + Demonstrated success working as an integral cross functional team member, ability to develop clinical expertise in medical devices and deep understanding of customer needs within medical device markets. **Why join Hologic?** We are committed to making Hologic the destination for top talent. For you to succeed, we want to enable you with the tools and knowledge required and so we provide comprehensive training when you join as well as continued development and training throughout your career. The annualized base salary range for this role is $111,000 to $173,700 and is bonus eligible. Final compensation packages will ultimately depend on factors including relevant experience, skillset, knowledge, geography, education, business needs and market demand. **Agency and Third-Party Recruiter Notice:** Agencies that submit a resume to Hologic must have a current executed Hologic Agency Agreement executed by a member of the Human Resource Department. In addition, Agencies may only submit candidates to positions for which they have been invited to do so by a Hologic Recruiter. All resumes must be sent to the Hologic Recruiter under these terms or they will not be considered. **_Hologic, Inc. is proud to be an Equal Opportunity Employer inclusive of disability and veterans._** \#LI-LL1