Job Summary:

Coordinate and implement all Health Care Professionals & institutions directed initiatives for various brands. Closely work with various departments for ethical marketing of EPD brands. P&L responsibility of the assigned brands.

Principal Duties:

 Brand:

Actively contribute in the development of long and short-term business and marketing plans for the assigned brands to meet share, volume, HCP coverage, and profit objectives.Prepares campaign and tactical plan of assigned products, with complete budgetary and other resource allocation.Prepares the sample plan and execute that according to the scheduled agenda.Identifies new opportunities in the assigned categories and develop plans for their roll-out.Monitors performance of products against plan and carries out changes to the plan if necessary to ensure that targets are achieved.Evaluates and recommend product, pricing, promotion, and placement strategies for the assigned brands based on comprehensive analysis of the market.Effectively and efficiently manage the ethical marketing budgets of the assigned brands, with quarterly reviews and variance.Align and coordinate with all the departments in the implementation of the ethical marketing plans.Coordinate with the Sales and other departments to ensure effective planning and implementation of ethical marketing field activities.Regular monitoring of competitors’ promotional activities (samples / give-aways / literature etc), pricing, formulations, claims and medical views on the authenticity of claims.Conceive / update based on medical ratification the most appropriate product positioning viz a viz market, company’s own products and competition.Review stock availability based on latest sales trends and promo strategy /campaign through liaison with MCD/ distribution department.Participate in sales force training / refresher course. Generate refresher/re-launch material on need basis.In collaboration with the Research Department, discuss and prepare any research required for information relevant to the required.Continuously upgrades consumer and customer understanding and insights for effective management of the brand.Field visits, with at least 7 days out of town and 4 days of local working per month, with objective of developing relationship with KOLs and verification of the cycle strategies, and their implementation.

Medical Detailing

Prepare the cycle documents, based on campaigns, and also prepare cycle strategy guides, well in advance to be sent to the field force at least 10-15 days before the commencement of the meeting.Ensuring monthly promo strategy, literature, pattern details and objectives and tactics with supporting tools are provided to the field force as per promotional schedule.Training field force in the effective handling of promotional material, during the Cycle Meetings, with complete understanding and in line with the campaign.All promotional elements to be vetted by the Medical Department.

Analysis & Feedback:

PKPI for value analysisMIP for Rx analysisSecondary sales analysis for product movement in different regionsKeep an eye on competitors activities thru monthly field force reportsLatest studies on products from databases/internet

Forecasting:

24 months rolling forecast through COLLABORATEAssumptionsKPI calculation & tracking through COGNOSRCPPsRCAsADS & sales monthly commentary

Key Events:

Liaise with Sales and Medical Department for organizing Symposium and foreign / local speaker programs/Focus groups/ Consultant Panel Discussions, Round Table meetings, ward presentations etc.

Branding:

Ensuring the HCP directed branding/activities are in line with approved brand architecture, long term givens, and brand plans.Responsible for all HCP directed communication/material development in line with brand plans.

Pharmacovigilance Responsibilities:

To report all spontaneous adverse events related to Abbott products within timelines.To get on job induction training with yearly refresher for Pharmacovigilance.Liaise with Affiliate Safety Representative (ASR) or back-up ASR or if required with the reporter in case of follow up process.Liaise with ASR/back up ASR for identification, selection, agreement and execution with the vendor for marketing research and patient support programs

Knowledge & Experience:

Worked as Assistant Product Manager in a multinational Pharmaceutical company for for 2-4 years.Field Sales experience would be preferred.Exposure to ATL & BTL would be added advantage

Competencies required:

Strong communication skillsAnalytical skillsStrategic thinking

Minimum Qualifications:

MBA with science background.MBA with MBBS would be preferred.