Product Manager – AEM & Target - Hybrid

Please Note: This position is hybrid, in office 2 days per week; you must reside within driving distance of our office in Los Angeles or Costa Mesa, to attend meetings and team collaboration.

As a Product Manager focused on our website, you'll help enhance user experience using Adobe Experience Manager (AEM) and Adobe Target for A/B testing. By collaborating with cross-functional teams, you'll translate business goals into data-driven web features that boost engagement, personalization, and customer satisfaction—ultimately driving loyalty in AAA products including membership, insurance, travel, and roadside services. 

About Us 

ClubLabs is the digital acceleration team for the Automobile Club of Southern California (AAA), powering seamless experiences for over 17 million members across insurance, membership, finance, automotive, discounts, and travel. Our collaborative team of engineers, designers, researchers, and product managers is committed to innovation, diversity, and delivering real value for a smarter future. 

What You'll Do 

Utilize Adobe Experience Manager (AEM) to create seamless, engaging web experiences that improve user satisfaction and retention. 

Design and execute A/B tests using Adobe Target to enhance website performance, conversion rates, and user engagement. 

Partner with marketing teams to integrate web content and campaigns, ensuring alignment with SEO, SEM, and broader strategies for maximum impact. 

Develop detailed user stories, process flows, and requirements to guide agile development and deliver high-value features. 

Perform market and competitive research to uncover trends, informing product roadmaps and innovation opportunities. 

Collaborate with designers and developers to launch updates and features on time, with a focus on quality and user feedback. 

Analyze website analytics (e.g., Google Analytics) and KPIs to measure initiative success and recommend data-driven improvements. 

Support marketing campaign development, ensuring seamless website integration and goal alignment. 

Assist with Customer Data Platform (CDP) integrations as needed to support marketing efforts. 

Manage project timelines to keep deliverables on track, fostering a proactive, ownership-driven approach. 

In your first 90 days, you'll immerse in AEM optimizations, contribute to a A/B testing initiatives via Adobe Target, and build relationships across teams for quick wins. 

What You'll Need 

Demonstrated skills in product management, ideally with website or digital marketing focus (or equivalent experience). 

Familiarity with Adobe Experience Manager (AEM), Adobe Target, Customer Data Platforms (CDP), personalization strategies, and Adobe Experience Cloud integrations. 

Familiarity with Adobe Experience Manager (AEM), Adobe Target, Customer Data Platforms (CDP), personalization strategies, and Adobe Experience Cloud integrations. 

Bachelor’s degree in marketing, business, computer science, IT, or related field—or equivalent education/work experience. 

Experience with digital marketing tools and practices, including SEO, SEM, and content marketing. 

Strong analytical abilities, with hands-on use of tools like Google Analytics for data-driven decisions. 

Proficiency in creating documentation such as user stories and process flows. 

Excellent communication and teamwork skills for thriving in cross-functional environments. 

Preferred: Experience in Agile methodologies and a passion for problem-solving with ownership. 

#LI-DI

The starting pay range for this position is:

$129,400.00 - $172,000.00

Additionally, for full time positions, you will be eligible to participate in our incentive program based upon the achievement of organization, team and personal performance.

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Remarkable benefits:
•    Health coverage for medical, dental, vision
•    401(K) saving plan with company match AND Pension
•    Tuition assistance
•    PTO for community volunteer programs
•    Wellness program
•    Employee discounts

Auto Club Enterprises is the largest federation of AAA clubs in the nation. We have 14,000 employees in 21 states helping 17 million members. The strength of our organization is our employees. Bringing together and supporting different cultures, backgrounds, personalities, and strengths creates a team capable of delivering legendary, lifetime service to our members. When we embrace our diversity – we win. All of Us! With our national brand recognition, long-standing reputation since 1902, and constantly growing membership, we are seeking career-minded, service-driven professionals to join our team.

“Through dedicated employees we proudly deliver legendary service and beneficial products that provide members peace of mind and value.”

AAA is an Equal Opportunity Employer

The Automobile Club of Southern California will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state, and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance (FCIHO), the Unincorporated Los Angeles County (ULAC) regulation, and the California Fair Chance Act (CFCA).