The Product Manager, In-Store Advertising Platforms, will be responsible for leading and owning the in-store product management efforts to expand Triangle Retail Media Network advertising opportunities to our expansive Canadian 1,000+ store network of leading retail banners including Canadian Tire, Sport Chek, Marks and more. This role requires a product leader with a deep understanding of digital in-store advertising technologies, measurement and a proven track record in driving successful digital product management portfolio. The successful candidate will collaborate strategically with cross-functional teams, store owners/dealers, engage in third-party vendor selection, oversee on-boarding processes, lead a product delivery Agile squad and maintain an evolving product roadmap to ensure our in-store ad platform solutions stay ahead of industry trends, adhere to industry measurement standards and meet stakeholder needs. What You'll Do: + Digital Product Management Leadership: + Lead the Agile product management efforts for our in-store retail media ad platforms, with a focus on digital and audio advertising solutions. + Develop and execute a strategic vision for the ad platforms, ensuring alignment with overall business objectives and track to defined goals. + Cross-Functional Collaboration: + Collaborate closely with in-store owners/dealers, operations, engineering, sales, creative and other departments to define goal-driven detailed product requirements and create a comprehensive product roadmap. + Act as the primary point of contact between various teams to ensure seamless communication and coordination throughout the product lifecycle. + Vendor Selection & Integration: + Research, evaluate, and select third-party vendors specializing in-store technologies and measurement. + Negotiate with procurement on contracts and terms with selected vendors to secure beneficial partnerships that enhance our ad platform capabilities. + Onboarding & Go-to-Market Readiness: + Lead the onboarding process for new ad tech platforms, from initial vendor selection through integration, testing, training, and go-to-market readiness. + Lead change management initiatives to ensure smooth transitions and adoption across internal teams, store staff and external partners. + Industry Trends & Best Practices: + Stay up-to-date with the latest industry trends, technological advancements, and best practices in in-store retail media advertising. + Continuously incorporate new insights into our ad platform strategy to maintain a competitive edge. + Stakeholder Engagement & Feedback: + Engage with key stakeholders to understand their needs, gather feedback, and prioritize features that enhance user experience and platform performance. + Foster strong relationships with internal teams, store owners/dealers and external partners to drive collaboration and support for product initiatives. + Success Metrics & Performance Tracking: + Define success metrics (KPIs) for the in-store ad platforms, including user engagement, revenue growth, platform adoption rates. + Track performance against these metrics and provide regular reports to senior management with actionable insights. + Continuous Improvement: + Identify areas for continuous improvement within the in-store ad platform offerings through regular analysis of performance data and stakeholder feedback. + Implement iterative enhancements to ensure ongoing optimization of platform capabilities. What You Bring: + Bachelor’s degree in Marketing, Business Administration, Computer Science or related field; MBA or advanced degree preferred. + Proven experience (5+ years) in product management within digital media advertising, in-store media or related fields. + Strong understanding of in-store ad platforms and technologies such as digital screens, audio services and measurement capabilities. + Experience working with store owners, dealers, franchisors and/or their staff, to present and implement in-store media. + Exceptional communication skills with the ability to present complex ideas clearly and persuasively. + Demonstrated ability to make data-driven decisions based on market research, competitive analysis, and performance metrics. + Experience managing cross-functional relationships and leading projects from inception through completion. + Ability to thrive in a fast-paced environment with changing priorities. Why Join Us? + Opportunity to work at the cutting edge of retail media advertising technology. + Collaborate with a dynamic team of professionals dedicated to innovation and excellence. + Competitive salary package with comprehensive benefits. + Career growth opportunities within a rapidly expanding organization. If you are passionate about transforming retail media advertising through innovative product management strategies and have the expertise to drive success in this field, we invite you to apply for this exciting opportunity at Triangle Retail Media. #LI-RM1 About Us Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here. Our Commitment to Diversity, Inclusion and Belonging We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better. Accommodations We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.